Performative Personalization is Your Key to More Revenue. Here’s How.

Every brand wants to make more revenue — but not at the expense of customer experience and engagement. Email marketers know creating a customer journey that drives engagement is critical to success. 

So, while having an engaged list is nice, it’s also critical that your messaging strategy translates to conversions and revenue.

Enter performative personalization. This approach allows you to get more from every email you send. Here’s how to do it. 

Personalization Drives Revenue

Personalization is the way to stand out when you’re facing a battle in the inbox for attention. Performative personalization goes beyond the generic and helps you get laser-focused on the messaging that will move the needle on engagement and revenue. 

Need more convincing? Consider some of these stats:

• More than half of consumers say if emails from a brand aren’t personalized, they’ll go somewhere else to find the product or service they want.
• Our client, Thrive Causemetics, has seen a 10-17% lift in revenue from promotional emails using Smart Banners™.
• Our client, Bully Bunches, saw a 17% boost in conversion rate driven by Smart Banners™ along with an 8% lift in conversion revenue. 

Smart Banners™ and Smart Banners™ add personalization to every email sent and play a key role in your performative personalization strategy. These dynamic content blocks pull in customer data and display the messages designed to drive action and conversions.

Leverage Customer Data

Most brands tend to send the same message to everyone on their mailing list, hoping it resonates with at least some of them. However, Zembula takes a different approach, focusing on personalization for revenue optimization.

The key is leveraging customer data. Take insights from purchase history, browsing patterns, abandoned carts, and location data, and use them to create personalized messaging that actually resonates. No more guessing on your campaigns; know what content generates increased clicks, conversions, and revenue. 

This data-driven approach starts with a simple integration of your data sources and a small snippet of code added to your email template. From there, Zembula’s AI-powered Campaign Decision Engine selects the ideal Smart Banner™ or Smart Block™ tailored to each customer’s preferences and most likely to drive revenue. 

Create Unique Customer Experiences

The key to performative personalization is it allows you to create a unique experience for every reader on your list. From added name personalization to personalized package tracking and birthday wishes, you have multiple options to drive engagement and revenue in innovative and eye-catching ways.

Here are a few examples in action:

Tap into Triggered Messages

Triggered messages typically represent a fraction of your email send but an outsized proportion of your revenue-driving emails. Rather than relegate these messages to less than 10% of your emails, expand message visibility (and revenue) by adding personalized triggered messages to your promotional emails.

Now, you have a recipe for success with more personalized emails and improving the customer experience.

Go All-In on Name Personalization

Using a reader’s name once in an email used to be enough. But today? You need to do more to capture attention. So, add name personalization throughout your emails to drive awareness to the places you want more engagement. See how your eye is drawn to different areas in the email, with the name used more often.

Consumers respond to their names; that’s why marketers started using them in the first place. Don’t be afraid to double down.

Feature Personalized Animation

We like to say if your emails don’t move, they’re dead. Personalization plays a role in that, too. With personalized animation, you can create dynamic attention-grabbing emails featuring rotating product images, flashing names, birthday surprises, product recommendations, and more. 

We’ve seen a 30% lift in click-through rate and a 109% lift in revenue with emails using personalized animation.

We’ll Help You Get More Revenue Through Email Personalization

Ready to increase your revenue? It starts with sending personalized emails to your list that help build relationships and engagement and drive action. 

The Zembula platform makes it easy to personalize at scale. We’ll help you create tailor-made email messaging for each subscriber, building more opportunities, conversions, and revenue.

Interested in learning more? Let’s chat. You’ll see the power of performative personalization firsthand. Click here to request a demo.