How Innovative Brands Are Using Email Personalization

If you follow us at Zembula, you read a lot about how deeply personalizing your email content can help you better engage with your customers and dramatically improve your bottom line.

And if you’re familiar with our posts, you know that we like to talk about how easy it is to achieve this “performative personalization.”

But you may be wondering, “What companies are actually doing this? And what does it really look like?”

So, we thought we’d show you just a few examples of some of our amazing clients using email personalization to achieve amazing results. Oh, yeah, and it really is easy. None of the below examples took more than the data these companies were already collecting to pull off.

Want to see for yourself what is possible? Let’s do it!

City Mattress: Tailoring Personalization at Every Buying Stage

City Mattress, a pioneering player in the sleep solutions industry, embarked on a mission to reimagine personalization. And their partnership with Zembula enabled them to take email personalization to a new level. By analyzing their customer data, Zembula’s Campaign Decision Engine efficiently matched each recipient with the most pertinent Smart Banner™.

Corey Schuchman, Director of Marketing and eCommerce for City Mattress, raved about the results, saying, “Adding Zembula to our marketing mix has been a huge success for our brand. We’ve been able to add sophisticated personalization to our emails with little extra effort. It has improved our customer experience and engagement. Month over month, we have seen emails with Zembula banners be our top-performing emails.”

Thrive Causemetics: Elevating Revenue Through Customized Smart Banners

Thrive Causemetics, a luxury beauty brand committed to cruelty-free products, embraced the power of personalization to bolster its revenue. Collaborating with Zembula, they harnessed the prowess of personalized Smart Banners™ in their email campaigns.

We helped them curate a collection of six distinct Smart Banners™ targeting different scenarios like cart abandonment, loyalty promotions, shipment tracking, birthdays, welcome series, and browse abandonment.

Now, with our Campaign Decision Engine, each email recipient receives the Smart Banner™ most aligned with their preferences and actions.

The outcome has been astounding. Thrive Causemetics observed an impressive 10-17% surge in revenue from emails featuring these personalized banners.

“Zembula and their Smart Banners™ have been a huge asset to our email program,” said Karly Kurata, CRM Manager at Thrive Causemetics. “We are able to create more content in less time, provide a better personalization experience across the board, and increase revenue when using them.”

Makeup Cartel: Cutting Through Birthday Clutter With Animated Smart Banners™

Makeup Cartel faced the formidable challenge of standing out amidst a deluge of birthday emails. Enter, once again, Zembula’s Smart Banner™ technology, a game-changer in their email marketing strategy.

Using personalized Smart Banners™, Makeup Cartel ingeniously intertwined customer names, animated GIFs, exclusive offers, and personalized discount codes.

Their innovative approach commanded attention and translated into measurable outcomes.

Hat Heaven: Amplifying Customer Loyalty Through Personalization

Hat Heaven, a trendsetter in the cap fashion realm, harnessed the power of Zembula’s Smart Banners™ to supercharge their loyalty program. By seamlessly integrating their loyalty program with email campaigns, they created a personalized shopping experience that resonated deeply with customers.

One innovative application of Smart Banners™ was Hat Heaven’s fusion of loyalty points with abandoned cart details. This dynamic integration not only visualized potential savings but also significantly elevated the likelihood of conversions.

Your Turn to Shine With Performative Personalization

For each of these examples, and there are many, many more, these brands harnessed their customer data and added Zembula’s innovative technology to craft tailored campaigns that yielded impressive results.

It really is quite a simple formula.

And you can do it too!

There’s no need for magic. All you need is the right strategy that recognizes the individuality of each customer. By incorporating personalization into your email marketing arsenal, you’re poised to unlock new levels of engagement and revenue generation.

What are you waiting for? Get in touch and request a demo today.