Why Is AI Optimization From Zembula Better Than Any Alternative On The Market?

get to the winner faster than with a/b testing
No more rounds of testing with zembula's point of open technology
Zembula optimization is better than a/b testing

Want To See The Math?

Download the white paper that explains the math behind AI optimization.

How Does Zembula’s AI Work?

Zembula uses the latest in auto machine learning, which is a form of AI to optimize for clicks, goals, revenue, or margin. A/B testing which is offered by most companies was built for controlled experiments, and not for optimizing performance during the test. With Zembula’s AI algorithm we move traffic to the winner during the test and pick a winner with higher confidence in fewer overall impressions than A/B testing.

A key improvement with Zembula’s optimization over running A/B tests with your email service provider is that Zembula picks and displays the content at the moment the email is opened instead of when it’s sent. In ESP run experiments you have to wait for the completed test to make any adjustments. Zembula is better because everything is happening in real-time at the moment of open leading to faster results and limiting the number of customers that see the content of losing variants.

The concepts behind Zembula’s auto machine learning optimization solution came out of research at Stanford University and a tutorial released late in 2018. The performance over A/B testing is significant and combining auto machine learning with Zembula’s real-time email content solution adds an additional level of performance unmatched by almost any other solution on the market today.

The final benefit of Zembula’s solution is that setting up an optimization is easier than setting up a traditional A/B test. Want to Learn more? Schedule a demo.

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Zembula’s Built To Support Important Scenarios Our Competition Can’t Handle

Zembula’s Built To Support Important Scenarios Our Competition Can’t Handle

  • Display different image sizes and designs based on mobile vs. desktop. Or any criteria you might have.
  • Display different image sizes based on where the content block is located within the email template.
  • Completely change the block’s content without changing the email’s HTML code and reduce testing time.
  • Make updates to live content without any down time. Just schedule the replacement to take over immediately or a specific date and time in the future.
  • Change anything and everything from our editor. We don’t use apps, so our templates are just starting points.
  • Use any mix of data sources within an image or any variant of that image. There is no limit to your creativity.

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