Improve Engagement and Revenue with Performative Personalization
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Marketers have a lot to keep track of today. Engagement, conversions, and revenue all matter more than ever. And on top of that, seeing bumps in each of them is more challenging.
As competition increases and consumers demand more, brands must also step up their game. That means moving past the basic and generic principles of personalization.
Today, you have to go all in on it and use personalization to help drive conversions and revenue. That’s why performative personalization is so important. Here’s how it can help your brand boost both engagement and revenue.
Email personalization matters more than ever
It’s not just a cliche to say that — it’s the truth. Data shows consumers not only prefer more personalized emails, they demand it. If your brand isn’t sending them highly personalized messaging, they’ll move on to a company that will.
So that gives you a huge opportunity to embrace personalization in email and stand out from the pack. Relying on performative personalization is the way to do it.
Rather than personalizing just for the sake of it, performative personalization relies on data-driven insights, picking the messages that are most likely to drive engagement, conversions, and revenue.
It’s worked for our amazing clients, who have seen a 10-17% lift in revenue using targeted, personalized Smart Banners™ in their emails. And it can work for you.
Make it easy to personalized emails
What’s great about the Zembula approach to email personalization is we do all the heavy lifting for you. Our automated system relies on your customer data, display rules, and a single snippet of code.
When combined, our Campaign Decision Engine runs through your data sources and picks the messaging that aligns with your rules and is most likely to drive engagement. Everything is automated for you, and if you need to update or change your campaigns, you don’t need to stop the presses. Emails automatically update at the moment of open, not send.
That means every email you send to your list has way more than the minimum elements of personalization. From top to bottom — from Smart Banners™ to Smart Blocks™ and Smart Kickers™ — it’s tailored to your reader with dynamic, personalized images and messaging.
Get more from your emails
Now, imagine what you can do with your emails with dozens of ways to tap into personalization. Are you getting excited yet?
Check out a couple of our favorite examples that we’ve seen drive engagement and revenue.
We love a name personalization strategy that focuses on a name-everywhere approach. Add more value to your emails and draw the readers’ eye by going all in and adding their names everywhere you want them to look.
Another great way to add more performative personalization into the mix is through Smart Banners™. Start with a basic six-banner approach, like our client Makeup Cartel. These help add more personalization while driving revenue-generating actions.
And use Smart Blocks™ to add even more opportunities for performative personalization. These dynamic blocks are the perfect tools to incorporate personalization that helps drive engagement, like product recommendations and loyalty points.
Do more than personalize just for the sake of it
Personalization matters more than ever today. So you have to go above and beyond with it to reach your shoppers. We can help.
Our Smart Banners™ and Smart Blocks™ help you tailor every email you send to your readers — letting you reach new levels of personalization. And, in return, see more engagement and revenue.
Want to see how performative personalization can fit in with your brand strategy? We’d love to show you more.
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