Here at Zembula, our platform has made it possible for thousands of people to experience content in new, engaging ways, from our first experience the Scratch-It, to our more recent Slide-It and [...]
Adaptation is key to survival, in life and in business. If you are a cheetah, having a certain, optimal gene mutation for speed may help you survive and succeed in the evolutionary process of [...]
The open kitchen at the trendy new restaurant downtown is all abuzz. The chief feverishly chops scallions on a wooden chopping board, and with one graceful motion takes his knife and slides the [...]
The wide net once used by marketers to distribute a message is archaic and ultimately useless. Now, a much smaller, more targeted approach is demanded from prospective buyers. With this the [...]
Marketing is competitive by nature. Each prospective customer has a finite amount of attention, and a marketer’s job is to retain as much of that as possible. The catch– so is every other [...]
Marketing is all about the message. It is such a simple truth, yet it is often lost amongst the hustle and bustle of marketing professionals and the shifting technology they use. Making messaging [...]
It is not a secret that change is here to stay, but some parts of our world are prone to an expedited evolution. In the marketing industry, change has set up a permanent, shop that is open 24/7. [...]
Ken Magill, marketing mogul and Internet marketing pioneer, has been down deep in the trenches of the industry since the early 90s. Starting out as a copywriter, and ending up as a writer for his [...]
Marketing is an ever evolving beast. From the times of direct mail, to newspaper ads, and now to online, digitized messages, it has been the duty of the Chief Marketing Officer (CMO) to deal [...]
