How Bully Bunches Got an 8% Improvement in Revenue with Smart Banners™

Posted February 3, 2023

Our amazing client, Bully Bunches, is known for their high-quality dog chews. When they came to use wanting to improve revenue and conversions we knew exactly how to help them. Our Smart Banners™ were a natural fit for their goals because they work well for improving revenue and they are easy to implement and maintain even for smaller teams like Bully Bunches.

Bully Bunches’ Plan:

Bully Bunches started with a group of Smart Banners™ ranging from abandoned cart, to birthday emails, and even SMS acquisition. They then were able to paste a snippet of code in their promotional emails where the banner would display.

The Zembula platform makes it easy to organize and display the content with the Campaign Decision Engine and Bully Bunches took advantage of that to make sure that each recipient is getting the right message at the right time!

The results:

Bully Bunches crushed their campaign goals and were able to obtain an 8% increase in revenue and a 17%+ lift in conversions!

They were very happy with the results. You can see the quote below!

Want to learn more about this case study and Bully Bunches’ success?

Watch our Z-talk where our very own Cheyenne Ng, Director of Marketing, and Diane Arthur, Senior Director of Customer Success, discuss their campaigns in detail!

Cheyenne Miner

Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.