In case you’ve been pretty good at avoiding the news, you probably know that we’re nearing the end of election season, with a number of races in full swing. This year, the [...]
Much of the world has been focused on races, events, and medal counts in the capital of fun in Brazil for the past month. Since the Olympics were on the minds of everyone, it’s no surprise [...]
A lot of brands and marketers are at a crossroads right now. They need to be able to stand out with more competition and yet, consumers are busier, attention spans are shorter, and there’s [...]
Influencer marketing has been one of the hottest industry buzzwords of late. No doubt you’ve heard about it, seen it online, and might even be in the middle of running a few campaigns [...]
One of the most untapped, yet most effective marketing tools brands can (and should) use today is SMS marketing. That is, marketing via text message. Now, if the concept of marketing through text [...]
Interactive content is hot right now. And for good reason. With consumers savvier than ever, and their attention being competed for at an ever increasing rate brands and marketers are looking to [...]
Social media maven and digital guru Gary Vaynerchuck had a bit in his keynotes from as early as 2012 where he talked about billboards. Here’s what he said: “People aren’t [...]
Ever played poker at a table in Vegas (or your local casino)? Doesn’t even have to be poker, it could be the slots. If you’ve played, you know the feeling, watching the cards land, or [...]
How much time do you spend on your phone every day? And I don’t mean using your phone for actually making calls. I’m talking about using it for everything else: apps, games, social [...]
How would you like to have higher engagement on your social media channels, especially your Facebook page? Sounds like a dream, right? We all know that higher engagement is the gateway to more [...]
There is no doubt that customer service and experience should always be top of mind for any marketer or brand executive. But customer obsessed? Now, that’s an entirely different ballgame.
Conversion rate is one metric all brands and marketers should be paying attention to. If you’ve set up your website or email autoresponder, for example, and let it run, assuming everything [...]
Chances are, your brand is knee deep in content marketing. After all, it’s one of the best ways brands have to educate, connect, and interact with their potential and current customers.
Influencer marketing. No doubt you’ve heard the term pop up, especially in the last few years. But it’s one of those “fuzzy” terms that most people don’t know [...]
There’s no doubt you’ve heard the term personalization floating around the last few years. After the Internet revolution, everyone worried the days of personalized service and not [...]
Adaptation is key to survival, in life and in business. If you are a cheetah, having a certain, optimal gene mutation for speed may help you survive and succeed in the evolutionary process of [...]
