Save Time and Increase Message Visibility with Smart Banners™
You’ve got about three seconds — and in some cases less — to grab your reader’s attention with email.
That’s a tall order.
If they open it, one quick glance is the difference between them engaging with what you’ve sent or you getting jettisoned to the archive folder forever.
So that first impression, and the first thing your readers see, is more critical than ever. If you don’t give them something that immediately captures their interest, they’re gone.
That’s one reason why email personalization is so important today. Without it, you have a much harder time grabbing attention and keeping it.
Smart Banners™ make sending your readers individualized content easy while saving your time. Here’s how.
Get your time back
Email marketers spend a lot of time thinking about improving some key metrics: opens, clicks, and conversions. And quite a bit of it is manual.
You have to go through huge email lists and segment readers into groups. And then there’s A/B testing. It might take you weeks, if not months, to go through every part of your email and figure out what gets you a few more clicks.
When you’re spending all your time doing that, it’s hard to think out of the box or come up with new ideas. When every open and click counts, it’s not fun to come up with something that may fall flat. Because otherwise, it’s back to testing everything again.
Smart Banners™ can help give you your time back. Using Zembula’s drag and drop templates, all you need to do is hook up your data sources via a few snippets of code. Then, the Campaign Decision Engine does the work for you.
In a fraction of a second, our AI-powered decision engine runs through your customer’s data and chooses the right Smart Banner™ for them, based on their location, purchase history, loyalty membership, and more.
You don’t need to spend time doing the heavy lifting, re-designing emails, and testing button colors. Smart Banners™ do it all for you, saving you time and energy.
Increase your message visibility
Smart Banners™ also help solve your message visibility problems for mobile and desktop views.
And, with image animation, your banners don’t have to stay static. Instead, you can add images and gifs to pull eyes right to it. That means you can go beyond telling a customer they’ve left something in their cart. You can also show an image of the exact item.
Smart Banners™ are perfect for adding personalization, too. Each banner has space for personalization, including your customer’s name. To help motivate engagement, pull in user-generated ratings and reviews for products such as star ratings or customer comments.
You’re not limited to just shopping cart announcements, either. Smart Banners™ allow you to increase your message visibility to include sales, special events, loyalty program updates, packing shipping and tracking notifications, order pickup announcements, and more.
Smart Banners™ can make a huge difference when it comes to getting your message out there, especially on mobile devices where clicks are harder to come by.
You know sending two or three abandoned cart notifications helps win back customers, but most people still won’t read them.
With a personalized Smart Banner™ at the top of every email alerting the customer they’ve left something in their cart, it’s hard to ignore. You’ll drive more action and engagement with your banners, increasing clicks and conversions.
Sounds pretty good, right?
Try Smart Banners™ for yourself
If you want to learn more about how Smart Banners™ can help improve your message visibility and save you valuable time, get in touch.
We’d love to set you up with a demo so you can take Smart Banners™ for a spin and see the difference it makes when customers get personalized emails.