How Smart Banners™ Helped Thrive Causemetics See a 10-17% Lift in Revenue
Thrive Causemetics is a luxury beauty brand that creates vegan, 100% cruelty-free products. But beyond that, one of the company’s most important focuses is to help empower women. Through their Bigger Than Beauty™️ campaign, the company donates to causes that directly support women with every product purchased.
So for Thrive Causemetics, increasing revenue is more than just boosting the bottom line — every “purchase directly impacts the lives of women around the world.
Thrive Causemetics knows that email personalization is critical to boosting customer engagement, but that’s hard to do at scale. So, they partnered with Zembula to help bring hyper-relevant personalization to every email they sent.
Here’s what happened.
The challenge: Create a more personalized experience for every customer
Creating a personalized customer experience is more critical than ever, especially for retail and eCommerce brands. Research shows how much consumers demand it:
- 72% of consumers will only engage with personalized messaging (source)
- 80% of customers are more likely to buy from brands that provide a personalized experience (source)
- 71% of consumers are frustrated by impersonal shopping experiences (source)
Adding personalization to customer experience can help build a long-term relationship with customers, driving repeat purchases and boosting sales.
Thrive Causemetics wanted to help improve their customer experience by sending emails more personalized to their needs at scale. Zembula’s Smart Banners™ were the perfect fit for their needs, allowing the marketing team to add personalized messaging to their promotional emails, saving time while boosting revenue.
The solution: Add personalized Smart Banners™ to promotional emails
Zembula worked with Thrive Causemetics to use a message pool of six different Smart Banners™ displayed on promotional emails.
The message pool included:
- Browse abandonment
- Cart abandonment
- Loyalty promotion
- Shipment tracking
- Happy birthday
- Welcome series
As each promotional email is sent, Zembula’s Campaign Decision Engine determines which Smart Banner™ gets served to each customer based on specific data conditions. If a customer doesn’t meet data conditions, the banner isn’t displayed for that particular customer.
The results: Lift in revenue
After using the Smart Banners™ on promotion emails, Thrive Causemetics saw a 10-17% lift in revenue in those emails that featured the personalized banners.
This is just one example of how adding Smart Banners™ can help you improve your customer experience, offer more personalized emails, and increase revenue while saving time.
Plus, Smart Banners™ work with your existing marketing stack. In this case, Zembula integrated with both Klavyio and Shopify seamlessly to automatically display the right message to each customer at the right time.
Learn more about Smart Banners™
If you want to see how Zembula’s Smart Banners™ can help your brand, check out our Email Marketer’s Guide to Smart Banners™. In it, you’ll learn the basics of these banners, and some tips and tricks for using them to help boost your revenue.