The Zembula Approach: Why Triggered Messages?

Zembula is all about improving revenue through personalization via email! We’ve recently taken the opportunity to create several Z-Talks that describe just how this works, and our approach in doing so! If you haven’t caught up, now is a great time!

If you’ve followed along so far in this Z-Talk series, you may be wondering why Zembula focuses primarily on triggered messages? Well the answer is simple really – your triggered messages work!

What are triggered messages?

When we talk about triggered messages, we are talking about messages, like abandoned cart, that are sent to a customer based on an event.
Here are some characteristics of these types of messages:

• Make you the most reliable and trackable revenue (for most businesses)
• Have defined attribution
• Are already created and planned
• Only make up about 8% of your annual send volume

Zembula brings this 8% visibility to 100% visibility and the result is more revenue!

With our Smart Banner™ specifically, you can turn any one of your triggered messages into a content block for all of your promotional emails easily and effectively. You’ve already created the content. It takes just a little extra effort to turn it into one of the most powerful revenue driving tools you’ve ever used.

When People See Your Triggered Content More Often…

By taking your highest converting messages and making sure they get in front of the most eyes possible, you increase revenue. Our customers see a 10-17% lift. It’s no joke!

You will also improve your customer experience. This is no more true than with package tracking Smart Banners™. Not only do you give your customers their tracking information in any email they open so they don’t have to go searching, you also train your audience to open all your emails. They know their information will be at the top of all your promotional emails, so it turns into another opportunity to convert.

It Takes Little Additional Effort To Repurpose Your Triggered Messages

The best part about all of this is that it takes very little effort to accomplish. All these use cases we discussed are already templatized and ready for you to customize! Additionally, the content is already created on your end. Likely, you’re already sending dedicated triggered messages. All you have to do is reformat them!

If you’d like to learn more about why your triggered messages are so valuable and how Zembula helps you capitalize on these, watch the full Z-Talk!