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If Your Emails Don’t Move, They’re Dead

 In Uncategorized
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In 2020, email was the only way to communicate and online shopping dominated people’s days. To attract purchasers, 306.4 billion emails are sent every day (Techjury).

Why? Email generates $38 for every $1 spent, which is an astounding 38x ROI, making it one of the most effective options available (Hubspot).

But … engagement is key! How to do it? Personalization and animation!   

Personalized animation is the best way to reach your buyers. Up until now it was prohibitively expensive or time-consuming to create and didn’t work most of the time. Zembula has fixed all of that, with real-time animation that is fast, easy, and most importantly, enhances personalization efforts and creates a true 1-1 experience in your emails.

Think about this: what if you opened an email from your airline, and at the top was your name, how many miles you had, and your upgrade status? And every time you opened that email, you would be looking at the very latest data?  

80% of consumers are more likely to make a purchase when brands offer personalized experiences. 80%!

Machine-learning (or AI-powered) personalization has a 3x engagement rate.

Personalized 1:1 sales messaging nets you a 6x increase in sales, and segmenting your audience increases your conversion rate 2x. 

So what are you waiting for? 

Everyone is using GIFs in email, and for good reason: it provides relevancy and context to your messaging. This kind of animation can increase your CTR 26-30%, and with that your revenue by 109%. What if you could take it even a step further?

Check out these Animation Examples:

Abandoned cart Smart Email Banner

This is a terrific use of an abandoned cart notification banner that instantly stands out. 

It’s animated a number of items, including name personalization, and promotion.

cart animation

Personalized Email Banner

Animated intros can feature any combination of animated countdown timers, rewards points  or promotions.

Personalized Flash Sales

Use this flash sale example to “move” your audience with movement and personalization

Loyalty Animation

This loyalty example shows how to drive engagement, loyalty and revenue.

In summary, if your emails do not move (or move people) your emails are indeed dead.  The best part about Zembula is we can help you move people and foster eye-popping revenue and engagement and crush all those KPIs whilst improving the journey! 

Keep in mind that Zembula isn’t an email service provider; we work with your current ESP to make your emails move, create more engaging experiences, and ultimately be more profitable for you and your team.  

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