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How Smart Blocks™ Create Tailored Email Experiences for Each Reader

 In Uncategorized
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As much as every marketer would love to create individualized emails, it’s been tough to do at scale. 

Until now. 

Zembula’s Smart Blocks™ and Smart Banners™ change the game, making adding personalization to every email easy — without needing constant manual updates or rewriting code.

With Smart Blocks™, you can add layers of real-time personalization to all your emails in a flash. Here’s how to do it.

Go all-in on data-driven personalization

We know personalization is a driving factor for the success of any email marketing strategy. Consumers expect personalized content; without it, your emails may be destined for the big archive box in the sky.

But, as your email list grows, that level of personalization is increasingly challenging. Marketers don’t have time to play around with customization and coding. So the default often goes to sending more generic emails and segmenting lists. 

Now, imagine you can move past that, all while streamlining your processes and workflows. With Zembula, it’s possible. Pick your email templates, hook up your data sources, add a snippet of code, and set your display parameters.

Designing with data

From there, our platform uses an AI-powered Campaign Decision Engine to sift through customer data and, based on your rules, display a personalized message to each reader. 

That data-driven messaging, what we like to call performative personalization, helps to drive more engagement from your readers. However, it’s not personalizing content for the sake of it. Instead, it uses behavioral data to determine the messaging that will get the best response.

Let Smart Blocks™ lead the way

One of the easiest ways to dig into performative personalization is through Smart Blocks™

Happy Birthday Smart Block

Smart Blocks™ give you multiple chances to tailor emails specifically to individual readers’ needs and interests. You can do a lot with Smart Blocks™, and where they shine is by highlighting secondary calls to action.

Leave Smart Banners™ for revenue-driving CTAs, like abandoned cart or sale messages. With Smart Blocks™, incorporate multiple pieces of zero-party customer data throughout your emails, helping to drive attention, clicks, and conversions.

That way, every reader gets something personalized to them automatically. You don’t have to segment lists; it’s done for you right at the moment of open.

Here are a few examples.

Use a Smart Block™ to level up an abandoned cart message by introducing recommended products. It presents another opportunity for you to increase customer spend while also showing them items already related to products they’ve shown interest in before.

You can also use Smart Blocks™ to feature product ratings and reviews, promotional information (such as upcoming sales and events), and birthday or anniversary notes for each subscriber.

Loyalty points information is a great use for Smart Blocks™. Give your readers up-to-date data on where they stand with their points. For example, include how close they are to the next level or how they can use their points to purchase items. 

And use Smart Blocks™ to incorporate name personalization throughout your email is another way to grab the reader’s attention and make them feel that what they’re seeing is 1 of 1, individualized to them. 

Focus on improving customer experience

Excellent customer experience is the name of the game today. And there’s no better way to do that than through creating tailored emails for everyone on your list. 

Zembula helps make it easy. Drag and drop your way to personalized emails that also help promote conversions and boost revenue. Our customers have found that adding personalization tools like Smart Banners™ to emails have helped them increase revenue by 10-17%.

You don’t want to miss out on those numbers. Find out how incorporating Smart Blocks™ into your email marketing strategy can expand your reach, increase interest, and drive more engagement from your readers. 

Click here to request a demo.

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