What is a Smart Kicker™?
A Smart Kicker™ is a dynamic content block that anchors the bottom of your email, reinforcing your highest-performing messages while streamlining production.
Enterprise retail marketers are under pressure to do more with every email send. Not just drive opens but revenue as well. And in the Promotions tab era, where visibility matters more than ever, it’s a challenge to do, especially at scale.
But that’s where the Smart Kicker™ comes in.
A Smart Kicker is a dynamic content block that lives at the bottom of your email, just above the legal footer. Along with Smart Banners™ and Smart Blocks™, it’s designed to increase incremental revenue while streamlining production. Each of these ‘smart’ content blocks are solutions within Dimensions™, Zembula’s platform for automating real-time personalization across daily enterprise email sends.
Why it works
The Smart Kicker gives you a second opportunity to deliver real-time, personalized content. Just like a Smart Banner, it can feature anything from loyalty data to product recommendations to personalized triggered offers.
Enterprise retail marketers are under pressure to do more with every email send. Not just drive opens but revenue as well. And in the Promotions tab era, where visibility matters more than ever, it’s a challenge to do, especially at scale.
But that’s where the Smart Kicker™ comes in.
A Smart Kicker is a dynamic content block that lives at the bottom of your email, just above the legal footer. Along with Smart Banners™ and Smart Blocks™, it’s designed to increase incremental revenue while streamlining production. Each of these ‘smart’ content blocks are solutions within Dimensions™, Zembula’s platform for automating real-time personalization across daily enterprise email sends.
Why it works
The Smart Kicker gives you a second opportunity to deliver real-time, personalized content. Just like a Smart Banner, it can feature anything from loyalty data to product recommendations to personalized triggered offers.