What is a Smart Kicker™?

Posted June 29, 2023

Zembula is happy to announce we’ve launched a brand new product and a new email best practice along with it. We already have customers using it and they are racking up an astounding 28% increase in revenue when using it! You won’t want to miss it.

What is a Smart Kicker™?

The Zembula Smart Kicker™ is the newest addition to our suite of hyper personalized email content! A Smart Kicker™ is a content block that goes at the bottom of your email, typically just before the legalese.

How does the Smart Kicker™ work? What is the new email best practice?

Just like our Smart Banner™ the Smart Kicker™ can contain a multitude of use case and be highly personalized. We specifically recommend using the same content as your Smart Banner™ to bookend your email with personalized triggered messages. We’ve found that this increases revenue upwards of 28% per email send. Additionally this means that you don’t need to recreate content! Just some light reformatting and you’re done! You can go further with less effort.

Another great way to use the Smart Kicker™ is for “next best action” content. Try adding in product recommendations or some other secondary action as a final incentive to engage with your email.

If you’re interested in seeing what the Smart Kicker™ can do for you, let’s chat!

Cheyenne Miner

Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.