Zembula’s Smart Banners™ Defined
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You’ve probably seen us mention our Smart Banners™ just a few times. Well, a lot more than a few times. But, there’s a good reason.
It’s because Smart Banners™ can transform your emails, giving you an advantage over your competition. With these banners in your toolbox, you can personalize at scale, add variety to your emails, and ensure your messages last longer.
And the best part is the Zembula platform makes it easy. All you need to do is pick your email templates, add a snippet of code, and hook up your data sources. Then, set your parameters, and you’re good to go. So while the Zembula Campaign Decision Engine automatically picks the best Smart Banners™ for your readers, you can focus on other tasks.
What is a Smart Banner™?
A Smart Banner™ is a dynamic banner that sits at the top of your reader’s email and displays a variety of messages.
Whenever they open their emails from you, even if it’s a newsletter or purchase confirmation, if they meet your pre-set parameters, they’ll see a personalized banner. If they don’t, the banner shrinks to become an invisible pixel — nothing about the design of your email changes.
With dozens of message templates and options, you’re never going to run out of ways to send your reader’s personalized messages at scale.
The anatomy of a Smart Banner™
What makes Smart Banners™ so beneficial to your brand is they can display a ton of personalized information. It helps you create a perfectly personalized email.
Each banner template has space to include both static and moving images, copy, and a call to action.
Some of the most popular Smart Banners™ include:
- Abandoned cart and browse
- Shipping tracking
- Loyalty point updates
- Price and inventory changes
- Ratings and reviews
- Reminders
- Flash sales and promotions
- Offers and announcements
- News and weather updates
Smart Banners™ in action
Now that you know how Smart Banners™ work, let’s look at what they can do for your email.
Use Smart Banners™ to let customers know when they’ve abandoned items in their cart. Add images of the products they’ve left behind and include user-generated positive ratings and reviews.
Making sure you communicate with your most loyal customers is critical for success. Thankfully, Smart Banners™ help you do it. Banners show up-to-date loyalty points, and you can encourage buyers to use their points for discounts.
Smart Banners™ don’t only have to be used for sales; they can also display critical customer information, promotions, and updates. Use it to pass along messages and let them know company news.
Another place to tap into Smart Banners™ is to use them to highlight welcome messages to new people on your email list. Also, use your banners to encourage readers to get on your list and offer them a discount.
Post-purchase emails are some of the most important ones you can send. That includes shipping updates. Now you can take that data and add it to a Smart Banner™ so your customers can see the most up-to-date package tracking information.
Ready to give Smart Banners™ a try?
We’d love to work with you and show you how Smart Banners™ can make a huge difference to your email marketing campaigns. Just look how brands like Thrive Causemetics and City Mattress saw revenue and customer experience boosts with Smart Banners™.
If you want to try Smart Banners™ out for yourself, get in touch. We’ll set you up with a demo so you can take the Zembula platform for a spin.
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