Improve ROAS With This One Tip
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In the quest to elevate ROAS, the secret weapon for email marketers is advanced personalization. Move beyond basic tactics. True personalization involves diving into customer data, behaviors, and preferences to tailor your emails to each subscriber.
Going all-in on email personalization can help you transform generic communications into two-way conversations with your readers, building trust and driving engagement.
While there are plenty of strategies and best practices to improve ROAS, it boils down to one key thing: personalization. Here’s why email personalization stands out as the best way to boost ROAS.
Create More Relevant Emails
Email personalization’s real power is it allows you to connect with your readers, sending messages that speak directly to their wants and needs. That resonates and helps build long-term trust — critical in today’s hyper-competitive market.
Consumers are tired of brands speaking at them. Instead, they want to be met where they are and have a two-way conversation. Personalization helps make that happen. Imagine an email that addresses a recipient by name, references their recent browsing history, or suggests products based on their purchase patterns.
This brand’s emails are suddenly far more interesting and relevant to the reader, improving their experience and driving them to take action.
Use Data-Driven Insights to Boost Engagement
At Zembula, our focus is on optimizing personalization to maximize revenue. And that happens through data, taking a holistic look at subscribers’ browsing and shopping behavior and predicting what messaging is most likely to drive engagement.
This approach is called performative personalization. It goes beyond personalization just for the sake of it. Instead, performative personalization uses AI and predictive analytics to identify the personalized messaging that will resonate with your subscribers and drive revenue.
It improves their journey with you, too. Rather than get the same generic emails, they’ll have tailored messaging from the start. Using Smart Banners™ and Smart Blocks™, you can craft eye-catching emails that capture attention through name personalization and animation. These emails make people want to click and convert.
Build a Better Customer Experience
Today, customer experience is the name of the game. Consumers are savvy and demand a more personalized experience from brands — and if they don’t get it, they’ll leave. That puts more pressure on marketers to get it right and make the most of those marketing dollars.
Thankfully, email personalization helps create a better customer experience. From their first welcome email to loyalty points and post-transaction emails, hyper-personalization shows customers that you pay attention to their needs and preferences, enhancing their perception of your brand.
Personalization helps reduce the noise and clutter of irrelevant messaging. Adding Smart Banners™ into the mix helps increase the visibility of your most important messages, those that help readers with personalized, up-to-date information and generate revenue.
Personalization Helped Forever 21 11x ROAS
Forever 21 wanted to improve ROAS and revenue while ensuring customer experience remained first-class. So, they used Zembula’s Smart Banners™ to create personalized triggered message campaigns around abandoned browse and cart notifications, inventory alerts, and shipping updates.
Smart Banners™ helped Forever 21 personalize at scale without adding time-consuming manual effort or additional labor to their current workflows. With Zembula’s AI-powered Campaign Decision Engine, the heavy lifting was done for them, with display rules ensuring the most effective message got to the right subscriber at the right time.
After using this targeted pool of Smart Banners™, Forever 21 calculated an 11x ROAS compared to previous campaigns. It’s a perfect example of how personalization can be such a critical driver to improving ROAS.
Personalize Every Email You Send
Today, personalization at scale is no longer a pipe dream. Now, it’s not only possible but easy to do. The Zembula platform helps you automate email personalization using data-driven insights to boost conversions and revenue.
Interested in learning more about Zembula and how performative personalization can transform your emails? Get in touch; we’d love to chat!
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