Smart Blocks™ for Loyalty
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It’s hard getting a loyal customer. So are you doing everything you can to keep them?
While so many brands focus on bringing in new potential customers, it’s also essential to nurture the ones you have. After all, getting them to buy again is much easier than someone brand new.
And that’s why loyalty matters. And you can’t take these people for granted. Taking care of your most loyal shoppers can build their lifetime customer value and increase your revenue.
So how to do it? Try Smart Blocks™.
It’s time to get personal
Personalization is the name of the game today — and that includes your loyalty members too. As more consumers demand higher and higher levels of personalization, you need to keep up and stand out.
We make it easy to add personalization at scale to every email you send. Here’s how it works:
- Hook up your data sources
- Set your display parameters for Smart Blocks™ and Smart Banners™
- Pick your email templates and add a snippet of code
Zembula takes care of the rest. Using our AI-driven Campaign Decision Engine, we run through the data, your display rules, and pick the most effective blocks and banners to drive clicks, conversions, and revenue.
And the best part? It’s all done automatically. So every email you send is personalized to each reader — no more tweaking code, starting and stopping campaigns, and dealing with a million segments.
How Smart Blocks™ improve your emails
Now, we use all that proprietary technology with Smart Blocks™ and Smart Banners™. While banners are more geared toward revenue-driving actions, blocks are perfect for information and updates.
And that’s where they stand out as an excellent tool for loyalty. You can sprinkle multiple Smart Blocks™ throughout your email, each offering a personalized message to the reader.
For example, a basic loyalty block can highlight how many points each member is at right now. And let them know if they’re close to an upgrade or bonus points level. That’s one way to get shoppers clicking.
Another way to use Smart Blocks™ for loyalty is to tie in loyalty points with products you know readers love. Look at their shopping and behavioral data and send messages that will get clicks and drive revenue.
We call this performative personalization. It’s personalization that goes beyond the basic and instead takes data-driven insights to showcase the messages that boost revenue-generating clicks.
On desktop or mobile, Smart Blocks™ still perform
We know more and more consumers read emails on their phones now. And that number won’t change anytime soon. But, since Smart Blocks™ are optimized for mobile, you’ll see the same personalized messaging perform on both desktop and mobile devices.
This allows you to meet your customers where they are and when they want to open your emails.
And, speaking of opening emails, the great thing about dynamic Smart Blocks™ is you don’t have to worry about starting or stopping campaigns if you want to change information. These update at the moment of open, not send. So you can feel confident your loyalty members are getting the most up-to-date information.
When every inch of real estate matters on screens, Zembula helps you make the most of it.
Learn more about Smart Blocks™
Smart Blocks™ are a unique tool that can help you personalize your emails at scale, offer your loyalty members personalized information and boost engagement.
Sounds like a win-win, right? In the age of personalization, Smart Blocks™ can help you get more out of every email.
We’d love to chat if you want to dig into Smart Blocks™ and what they can do for your loyalty members and the rest of your emails.
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