Email personalization tips for holiday season 2023

What’s the best way for your emails to stand out during the holiday season? Personalization. It matters more than ever to help you get clicks and generate more revenue.

The content shock consumers feel throughout the rest of the year kicks into high gear during the holiday rush. So, ensuring your emails aren’t lost in the shuffle is even more imperative. 

Email personalization gives you a leg up against the competition while benefiting your readers and improving revenue. Here are some email personalization tips to help your brand this holiday season.

Take a data-driven approach to personalization

You won’t get very far just guessing what kind of personalization will help move the needle. Instead, use your customer data to learn what drives their interests and engagement and optimize for it. 

We call that performative personalization. It goes beyond using personalization for the sake of it. Instead, it’s a data-driven approach that makes it easy to find the personalized messaging that boosts revenue.  

Our AI-powered Campaign Decision Engine does the heavy lifting for you, running through your subscriber data and picking the messages most likely to perform. Now, you don’t have to guess. You know what works. And it does; our clients have seen a 10-17% lift in revenue using this approach.

Create tailored emails from top to bottom

Historically, personalization at scale has been complex — especially for brands with large email lists. Well, now, personalization is easy and automated. You don’t have to play around with code, run a million tests, or manually enter data to try to get some personalization into the mix. 

Zembula has a triple threat that allows you to personalize your email from top to bottom, so every reader gets a 1:1 level of individualized content. It all comes down to our dynamic content blocks. 

Add a Smart Banner™ to the top of your email, ensuring your most important revenue-generating messages have the most visibility. Use Smart Blocks™ for even more personalization, adding custom product recommendations, loyalty reminders, and sale updates. And finally, Smart Kickers™ reiterate the Smart Banner™ message, giving you another chance to drive action. 

Add more name personalization to emails

We have a pretty strong opinion on this one. Name personalization isn’t being used nearly enough in email marketing. Having it one time at the start of your email or in the subject line is nice, but everyone can do that. 

If you want to stand out, make your reader’s name pop. Add it throughout your email, drawing attention to the areas of personalization. That shows subscribers you know their interests and that you’re not doing what everyone else does. Instead, you’re showing them an email filled with personalized information specific to them in your messaging.

We know consumers want more personalized emails. The data shows us that they’re more than willing to provide their data if brands keep up their end of the bargain and use it to give them a better, more personalized experience. 

Make your messages move

Personalized animation can be a game-changer for your email marketing strategy. So it’s time you used it to its full potential. At Zembula, our proprietary technology makes it simple to get your messages moving. Include personalized information that catches the eye and attracts your readers. 

Use animation to tell customers how many loyalty points they have, flash their names above big promotional events, and show shipping updates. But you can also tap into animation to display rotating product images, giving readers a full view of the item left in their cart or highlighting multiple products at once.

These features may seem minor. But it can drive action and engagement. Having your emails move and personalizing those images are big wins that help your brand stand out as doing something different and exciting. 

Let Zembula help you stand out this holiday season

The 2023 holiday season is here. So make the most of it. If you want to improve your clicks, conversions, and revenue this year, it’s time to go all in on personalized email. 

We can help you do it. If you want to learn more about the Zembula platform, get in touch. Request a demo here.