How To Improve Engagement With Personalization

Today’s consumer endures so much marketing noise coming from so many different directions. Whether it’s their email inbox, their text messages, the ads they see and hear on TV and radio, or the pop-ups they encounter, today’s consumer is overwhelmed with brand communication to the point that they tune most of it out without even considering the message.

For a marketer, it can seem impossible to cut through the clutter and actually engage with a customer.

But the secret weapon to improving engagement is actually as old as marketing itself. It’s personalization. It’s getting back to old-fashioned, deeply personal connections. It’s making a customer feel like you, the marketer, are focused exclusively on them.

If you can show a customer that you understand exactly what they are interested in — not what everybody else is interested in — and you can deliver messaging that reflects those interests in a way that your customer wants to receive them, then you are all but guaranteed to improve engagement.

The trick, of course, is actually pulling that off. Who, you might wonder, can possibly engage on that kind of personal level with any more than one person?

Zembula, that’s who. We’ve got technology that can allow you to engage on a meaningful level with every single customer that you have. And the best part? It’s not hard at all to do. In fact, all it requires is data you’re likely already collecting.

Let’s take a closer look at how important personalization is to your chances of improving engagement.

Personalization Improves Engagement: Don’t Just Take Our Word for It

Here are five cold, hard facts to help make the case that personalization improves customer engagement:

• Personalized emails produce six times more transactions than non-personalized emails. If that one doesn’t get your attention, well, maybe you don’t like doing business.
• Personalized emails are opened 82% more than generic emails. You can’t engage your email customers if you can’t get them to open your messages.
• If an email is not personalized, 52% of consumers say they’ll go somewhere else to find what they want. Again, it’s impossible to engage with your customer if they aren’t seeing your messages. Score another one for personalization.
• Nearly 75% of those surveyed said they hate being shown content that’s not relevant to them. It’s pretty simple. People don’t care about what they don’t care about. Stop trying to force-feed them!
• 74% of Baby Boomers consider email to be the most personal means of communicating with their brands of choice. Just think of the potential for reaching this critical market if you can truly engage them with pinpoint personalization.

The list could go on and on. The bottom line is that if you’re not personalizing your messaging, you’re not reaching your target, or at least not nearly as much as you could.

Now that you know how important personalization is, let’s look at how Zembula can help you add it to your marketing strategy.

Personalization Made Easy With Zembula

Zembula serves as the bridge between your data and your creative marketing ideas.

With Zembula’s content builder, you can drag and drop your way to personalized emails and SMS messages. Connect any data source and easily drop your content into your email or SMS template, then control that template from the platform.

That means it’s easy for you to regularly spin up personalized messaging for things like abandoned cart notifications, shipment tracking, post-purchase engagement, loyalty programs, personalized promotions, and so much more.

Zembula’s solution even lets you bring your messages to life. Zembula’s Smart Banners™ and Smart Blocks™ give you an easy way to beef up your emails and texts with 1:1 animations made from your own data.

And Zemula’s Campaign Decision Engine can be set to automatically display the right message to each individual user.

No more sending the same thing to everyone on your list. Instead, each person can get the content that’s relevant to their specific interests. Just think for a moment of how powerful your messaging could become if it were that laser-focused on such an individual basis.

An engaged customer is an active customer.

An engaged customer is a loyal customer.

So, what are you going to do to engage your customer? The answer needs to be personalization.

If you want to learn more about how to unlock this powerful tool for your business, request a Zembula demo.