3 Ways Performative Personalization Improves Your Revenue
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As a marketer, it’s your job to promote your brand, product, or service in an effort to increase customer engagement and, ultimately, revenue.
That much everyone can agree on. It’s how you get there where there are some differences in opinion.
But savvy marketers are fast realizing one thing: To have any hope of reaching today’s consumer, you HAVE to personalize your messaging. Gone are the days when sending everyone the exact same offer worked.
At Zembula, we’re all about what we call performative personalization, which is using data to create a unique customer experience for everyone on your list. Performative personalization is about getting results — driving traffic, increasing engagement, and improving revenue.
If that sounds like the direction you’d like to take your marketing game, follow along for three ways performative personalization improves your revenue.
Increase Revenue by Bringing Your Messages to Life
Zembula is the first platform that lets you animate your data. Just think about the attention you can win if your messages are both deeply personalized and alive!
With Zembula’s content builder, all you have to do is connect any data source and easily drop your content into your email template. From there, you can control the content from the platform.
Just think about how many opportunities there are to use this technology. Combining animation with your creativity could make you unstoppable!
And the beauty of it is that it’s all about using the data you’re already collecting. Zembula’s performative personalization tools take care of the rest.
Now you can literally bring your emails and texts to life as you tell your customer about the opportunities that your data tells you that they are interested in seeing.
Build Real Brand Loyalty With Data-Driven Campaigns
Bottom line: if you’re talking to all of your customers the exact same way, you’re only going to see limited results.
Remember, performative personalization is where it’s at! Use your eCommerce platform, browsing history, and email service provider to gather information. Then, use it to your advantage.
For example, use data like past purchases or browsing history to send personalized loyalty campaigns. Zembula’s campaign layer lets you use your data to segment and enrich your content. You can set up display rules so that each unique user gets the best content for them. You can even swap out content on the fly without having to update the code.
Personalize Your Promotions
Sorry to sound like a broken record, but you’ve got to stop sending the same things to every customer on your list. Why? Because not everyone cares about the same things!
The better way is performative personalization, which is harvesting the data you’re collecting to identify what each individual customer wants to see.
Armed with that information, you can include a targeted promotion with every single email or SMS message that you send.
And not all customers will see the same promotion. Instead, they will see the one that’s most appealing to them. Zembula makes it super simple to pull off what might seem like a magic trick.
Become a Genius Overnight
Performative personalization can make you a much smarter marketer, and you can get started pretty much immediately.
Start using your data to send hyper personalized messages for things like:
- Shipment tracking
- Abandoned cart notifications
- Loyalty programs
- Personalized promotions
- Post-purchase
- And so much more
Zembula’s Smart Banners™ and Smart Blocks™ give you a simple way to deeply personalize your messages with 1:1 animations created from your own data. And you save time by automatically displaying the right message at the right time to the right individual.
Now that’s how you increase revenue!
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