3 of Our Favorite Email Personalization Stats

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Let’s be blunt: Email personalization is absolutely critical to your success.

There. End of story. What more needs to be said?

Wait. Do you want actual evidence? What? You don’t believe us?

Alright, alright…If it’s not obvious enough that today’s consumers desire — or, better said, require — a personal touch, then we’ll indulge you with a few numbers to better make that case.

Read on for three of our favorite email personalization stats. But just remember, no amount of numbers or percentages should be needed to convince you of what should be obvious.

To stand out, you’ve got to treat your customers as individuals. That’s what will keep them coming back.

1). Personalized emails drive WAY more transactions

For starters, you need to understand that research indicates that personalized emails deliver six times more transactions than their non-personalized counterparts.

Say what?!

Six times more transactions!

Ah, yeah, are you starting to get the idea that personalization is important?

The reason is that people are sick of being treated like nameless, faceless numbers. They don’t want to be shown the same products as other shoppers. They don’t want to waste their time on things they don’t even care about.

What they do want are brands that conveniently deliver hyper-specific messages that meet their individual wants and needs.

And that’s what Zembula does better than anybody. We can help you harness the customer data you’re already collecting to create deeply personalized content for every customer on your list. Best of all, it’s a simple, hands-off process.

2). Getting ahead isn’t that difficult

Maybe the benefits of email personalization are obvious to you, but that doesn’t seem to be the case for everyone, possibly including your competition.

Did you know that only 20% of retail businesses effectively personalize their emails? Yikes! But what that means is that standing out may not be that difficult.

And if you add real attention-grabbers like animation to your marketing toolkit, then you’re all but guaranteed to shoot to the top. Once again, enter Zembula. We can help you bring your messages to life with animation that makes your customers notice the things you’re trying to share with them. And once again, implementation is a breeze.

3). Wait, don’t go!

Get this: 52% of consumers say they’ll go somewhere else to find what they’re looking for if an email is not personalized.

That’s a pretty sobering statistic. If you’re not personalizing, that should be all the evidence you need to get on it — right now!

If more retailers understood how easy it is to personalize their content using Zembula, there wouldn’t be a chance for consumers to be so picky. Every business would be personalizing.

But that’s not the case, and so you have a real chance to cut through the clutter and be that shining business that your customers so desperately desire.

What are you waiting for?

Alright, so if personalized emails generate six times more transactions than non-personalized emails, if more than half of consumers indicate they won’t stand for non-personalized content, and if, even still, only 20% of businesses are personalizing effectively, what does that tell you?

Email personalization is an incredible opportunity for driving revenue.

And if you’re one of the people that’s thinking, “Sure, sounds great, but I don’t have the time or budget to mess with something like this,” stop it already!

Zembula has the technology and expertise to make this whole journey into email personalization incredibly simple and cost-effective. All you’ve got to do is get in touch.

We’d love to help you be the business that stands out.

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