The landing page has been a staple of marketing since the birth of the digital era. In fact, Microsoft was one of the first companies to use a transactional landing page, after poor sales of [...]
If you haven’t already heard of interactive content marketing, you must have been living under a rock for the past few years! It seems like the only thing the marketing world is talking about [...]
Email marketing has been around since the invention of the internet. In fact, the first email marketing message was sent in 1977! Since it’s one of the oldest forms of digital marketing, there’s [...]
It seems the only thing marketers are talking about these days is interactivity. While it is so key to incorporate some sort of interaction in our campaigns, it can still be hard to get motivated [...]
Like any other summer holiday, Labor Day is a key day for marketers to embrace. It’s important to get started with your Labor Day campaign planning as early as possible. Taking a proactive [...]
Savvy marketers are adopting an interactive approach to their campaigns and seeing great success. Often times, marketers can be intimidated by the idea of interactive marketing because it seems [...]
OK, by now you’ve probably heard it 100 times but I’ll tell you once again… interactive content changes your website and makes it better! Those words don’t mean much though. For example, what is [...]
Memorial Day is about more than using a day off to BBQ on the beach with friends and family. This historical holiday, honoring those who have died in battle, can be traced back to 1866, although [...]
Okay, so you know it’s important to conduct marketing activities around Mother’s Day, but what can you do that’s not played out? No one wants to cheapen a sincere holiday by piggybacking on it [...]
Spring Break is more than just red solo cups and college students frolicking around beach towns. Despite the hard partying connotation, this “holiday” of sorts is a huge opportunity for marketers [...]
When you think St Patrick’s Day marketing, you might think of garish leprechaun animations and cheap green beer. The holiday originally began as a day to host an elaborate feast in honor of the [...]
When you think about marketing for the holidays, there are some iconic celebrations that come to mind. Black Friday, Cyber Monday, New Year’s Eve, Valentine’s Day, to name a few… We all know what [...]
Two decades in the industry has given Michael Leander, an international marketing trainer and speaker, a unique perspective on what separates excellent marketing from the mediocre crowd. [...]
The digital world is constantly changing. As new channels and technology hit the scene, marketing efforts have become more disjointed. Multiple departments are required to collaborate in order to [...]