fbpx

5 Themes for Your 4th of July Marketing

 In Uncategorized
Subscribe to our newsletter

Every marketer knows that summer holidays are the prime time to run light-hearted, fun campaigns that will connect with their recipients. For many Americans, the 4th of July marks the beginning of summer and we use this holiday to celebrate with our family and friends outdoors and soak up the sun! It’s crucial to execute a campaign that captures the mood of the holiday and connect with your consumers in a way that they’ll find relevant, and more importantly in a way that entices them to follow your call to action.

The best way to ensure the kind of engagement you’re looking for is interactive content. In fact, interactive content drives 2x the number of conversions as passive content! The most important part of engaging interactive messages is the content you’re sharing. We know it can be hard to come up with messaging that is new and exciting. Luckily, we’ve gathered some 4th of July campaign themes to get your creative juices flowing! Check out the list to get inspired and make sure you don’t miss out on creating an interactive campaign that will boost engagement and customer loyalty this 4th of July.

BBQs

The 4th of July is a huge holiday for gathering around the grill and marking the beginning of summer with a good old-fashioned barbecue. 80% of us gather for a cook out of some sort! Show your consumers that your business follows in the same traditions as them and their family. Send a light-hearted interactive email, like a Zembula experience, with a BBQ themed message driving them to an article or downloadable content. Ensure you’re using a form fill to capture the most information and begin to build that reciprocal relationship with your consumer.

Fireworks

When you think 4th of July, you think fireworks! It’s a time-honored American tradition to gather on hillsides and rooftops around the nation to watch our local firework displays. Luckily, fireworks are also visually stimulating and symbolize celebrations of all kinds. Host a social media contest and invite your consumers to share photos of their local fireworks on your social media account. Let them vote for the best photos and offer a fun reward for the winning photo. Your customers will be engaged and remember sharing in the holiday fun with your brand.

Patriotism

There is no better time to reflect on positive feelings about your country than the 4th of July. Despite the feeling at times that we’re a nation divided, there are many great things about America that people on either side of party lines cherish and hold dear. Create a piece of content that represents your company values and ruminates on the things your brand values about America. Share in on social media with an interactive post like a GIF or Zembula experience.

Parties

There’s no way around it, the 4th of July holds some pretty rockin’ parties. It seems like everyone, from your next door neighbors to your local community center, is hosting a party on the 4th. In fact, American consumers buy more beer on the 4th of July than on any other holiday. This is a perfect time of year for retailers to appeal to the host/hostess in us all. Send a targeted email to shoppers advertising party favors from decorations to grills and coolers. The pressure to host the best party on this saturated day means everyone will be eager to get the latest gear. Make sure you leave enough time before your email for your customers to receive their goods by the holiday.

Family

Last but not least, consumers associate the 4th of July with spending time with their loved ones. Around the nation, families gather and share a meal and a day in the sun. In fact, 76% of Americans get together with family on this holiday! Show them that family values are important to you and your brand too. Invite your employees to share their family traditions around the 4th of July and compose a light-hearted interactive email or post that celebrates the holiday and highlights family. Drive your readers to an “About Us” page that further promotes the values your brand holds in high value. Your consumers will feel a sense of loyalty to your brand when they know where you stand and how you conduct business.

Whether you use the ideas we brainstormed above or come up with your own 4th of July themed message, connecting with your customers on this holiday is crucial to boosting customer loyalty and driving engagement. Make sure you don’t miss out and start coming up with your campaign today!

Subscribe to our newsletter