How to Create the Best Interactive Landing Page

The landing page has been a staple of marketing since the birth of the digital era. In fact, Microsoft was one of the first companies to use a transactional landing page, after poor sales of Office in 2003.  Today, any company that is even the least bit technologically savvy is using an interactive landing page to drive conversions and transactions. It’s not enough to have a simple static page that your customers hit after following your CTA. In our media-saturated world, consumers are exposed to transactional landing pages every time they look at their phone or laptop. In order to stand out from the crowd, you need to create interactive landing pages.

Interactive content has been shown to lead to higher conversion rates and better customer loyalty. In fact, an interactive landing page converts 3x the visitors into subscribers! That’s the kind of engagement you can’t afford to miss. In order to plan your next interactive landing page, let’s go over three ground rules.

• Use Marketing Psychology

Marketers in a variety of industries have embraced psychology as a part of their interactive landing page creation strategy. Messages that trigger your customers’ curiosity, activate their fear of missing out, or give them the sensation of a near miss are all proven to boost engagement, drive conversions and foster interaction. Interactive landing pages utilizing psychological principles like curiosity can grab more attention than static pages. In fact, curiosity helps drive visitors to your landing page from passive involvement to active engagement, and that translates into increased conversions. Before you craft your next interactive landing page, remember to keep the latest marketing psychology top of mind in order to ensure campaigns that engage!

• Add an Element of Fun

Today’s media-flooded world means that you must not only inform customers but also keep them entertained in order to stand out from the crowd. Some of the most effective landing pages of the modern era include clever calls for interaction that keep visitors hooked. There’s a reason that Buzzfeed’s quizzes have found such great success. People like to be entertained. From games and quizzes to interactive experiences like those Zembula offers, dynamic content is made with fun in mind. Gamification might just be what your latest interactive landing page needs! Make sure your interactive landing page serves up some fun in order to ensure your campaign is as successful as it could be.

• Ensure Users Don’t Click Off The Page

It’s critical when creating an interactive landing page that you don’t encourage users to click out of your page. It can be hard to incorporate interactive content elements to your campaign without requiring users to click out of the landing page in order to complete the interaction. In fact, 42% of images on landing pages are still clickable, enticing users to leave the interactive landing page without completing the CTA. This is where Zembula’s embeddable interactive experiences can help you! When you’re able to create an engaging landing page that utilizes marketing psychology, serves up the fun, and doesn’t require readers to click off-page to follow your CTA, you’ve got a recipe for success.

Keep these three best practices in mind when you’re creating your next interactive landing page, and learn more about interactive content best practices on our blog.