Why You Need to Be Using Interactive Content Marketing

If you haven’t already heard of interactive content marketing, you must have been living under a rock for the past few years! It seems like the only thing the marketing world is talking about these days is interactive content. Well, in case you haven’t been sold yet, everyone is going crazy about interactive content marketing because… it works!

Interactive content marketing consistently performs better over static content across a variety of channels, such as email and SMS. Nearly 60% of brands are using interactive content such as apps, assessments, quizzes, and calculators, and they report seeing up to 70% more conversions compared to passive content.

On social media, interactive content marketing kills the game. It makes sense: 65% of adults have at least one social media account. We use social media to connect with our friends and family and share the things in our lives that excite us. Your company can create brand loyalty by thinking of social media in the same terms. Give your followers interactive content that invites them to participate and share. Post articles and GIFs that are relevant to your ideal customer’s interests. By creating interaction on social media, your brand will remain top of mind and cultivate loyalty and trust in your consumers.

Not only does interactive content outperform static content, but there are also an endless variety of interactive content marketing types to fit your every marketing need. From custom-made interactive experiences to polls, quizzes, brackets, interactive infographics and more… interactive content marketing is limited only by your imagination and the content creation tools at your disposal.

Still not convinced that interactive content is right for you? Well, you don’t have to take our word for it. Listen to the other marketers in your field. According to Ion Interactive:

• 93% of marketers believe that interactive content is effective in educating their buyers.
• 88% of marketers said that interactive content is capable of differentiating their brand from competitors.
• 70% of marketers say that interactive content is effective at converting site visitors.

As you can see, there are a million reasons why you should adopt interactive content into your marketing strategy today! Need help getting started? Check out our comprehensive guide to interactive content to get inspired and get the ball rolling.

Want in on our secret? We love reveal marketing. It is the easiest to use and the most effective form of interactive content. Learn more about it here.