5 Surprising Ways to Use Email Personalization

Email personalization is more than just inserting some generic messaging here or there. Instead, it’s about delivering relevant and timely content to subscribers based on their interests, behaviors, and preferences. Doing so can dramatically improve engagement, conversions, and customer loyalty.

And isn’t that what every brand is after?

Email personalization can help you shine in two key ways: improving your customer experience and increasing revenue. That’s a win-win for both you and your shoppers. 

Are you curious about some exciting ways to start using email personalization? We’ve got you covered. Here are some of our favorites.  

Name personalization

Over the last decade, one of the most straightforward approaches to personalizing email was starting with the reader’s name (or putting their name in the subject line). 

While it was creative and clever then, today, it’s old news. Consumers are so used to it that most of them ignore it. Instead, you need to go all in on name personalization. 

Highlight your reader’s name all over the email to grab their attention. With Smart Banners™ and Smart Blocks™, add name personalization to revenue-generating activities to maximize interest and conversions. 

Behavioral triggers

With so much consumer data available to marketers, you’re missing out if you’re not using it. And that’s especially true for triggered messages, which are probably your most opened emails. 

Zembula lets you take your standard triggered emails and use a personalized Smart Banner™ to expand message visibility. Now, you can add messaging typically reserved for triggered emails like abandoned carts and feature them in promotional emails.

This strategy improves personalization across emails, expands messaging, and generates revenue. Using this approach, our clients have seen a 10-17% lift in revenue.

Personalized animation

If your emails aren’t moving, they’re dead. In an increasingly competitive inbox, you must do more to stand out, and personalized animation makes a big difference. 

Dynamic content blocks like Smart Banners™ and Smart Blocks™ make it easy to add personalized animation to your emails and attract more attention. Use them in Smart Banners™ to highlight product images, flash names, or feature different customer personas. 

And with Smart Blocks™, you can take a product and use animation to feature different images of it, which is great for abandoned carts or browse messaging. It reminds the reader about what they’ve left behind and why they loved it in the first place.

Performative personalization

The days of personalizing just for the sake of it are over. Instead, you need to turn to performative personalization to get results. Performative personalization uses real data-driven insights to help find the messaging most likely to generate revenue. 

At Zembula, our focus is on personalization for revenue optimization. And we have the tools to help improve email personalization to connect with your readers while driving more clicks and conversions. It’s easy to display personalized abandoned cart and browse, loyalty, birthday, inventory, and package tracking updates.

And the best part? It’s automated. Our AI-powered Campaign Decision Engine reviews your display rules and sorts through your customer data in milliseconds, displaying the personalized banners and blocks most likely to get clicks.

Loyalty transactions

One of our favorite surprising examples of using email personalization to drive revenue comes from our amazing client, Hat Heaven. This fashion-forward streetwear brand has a loyal customer base that is always looking for the latest trends. 

So, they used Zembula’s Smart Banners™ to combine personalized loyalty information with abandoned cart data, enabling customers to use their points to complete transactions. 

Right in the banner, Hat Heaven’s customers can see the products left behind, their loyalty points, and the final price after using the points. That’s helped add more personalized messaging to their emails and improved conversion and revenue. 

Let Zembula help you personalize emails

It’s not hard to imagine what a few creative uses for email personalization could do for your conversion and revenue. So, how about putting it into action?

If you’ve been looking for a way to increase email personalization without adding a lot of manual processes, we’ve got the solution for you. Zembula makes it easy to personalize at scale, leaving your marketing team free to focus on more revenue-driving tasks rather than disrupting workflows. 

Interested? We’d love to chat. Click here to request a demo.