Revolutionizing ROI: The Benefits of Performative Personalization for Your Brand
Personalization is one of the dominant forces in marketing today. Consumers demand it, and it drives so many of their buying decisions. However, personalization that drives results needs to go beyond the basics.
Today, every company can insert a ‘Hey Name’ into an email or subject line. And while it’s a good start, some personalization is better than none; it’s not going to drive the real action, and engagement marketers need for more conversions and revenue.
That means you may not get the return on investment (ROI) you’re looking for in your email marketing campaigns.
With Zembula, hyper-personalization is not only easy; it drives results. And the results are in the revenue we help deliver for our customers. Here’s how we use performative personalization to do it and the benefits it brings to brand ROI.
Understanding the importance of performative personalization
Personalization is important. We all know that. But less clear is how to best approach personalization to generate real results.
For most brands, personalization has a few key benefits:
- Improve customer experience
- Driving revenue
- Increasing customer loyalty and lifetime value
Each of these has a tangible impact on your overall marketing ROI and long-term brand success. When customers are happy and enjoy their experience shopping with you, it’s much easier to see an increase in revenue, loyalty, and lifetime value.
So, the goal of personalization has to keep these in mind. That’s where performative personalization makes a difference.
Performative personalization prioritizes the personalization that directly drives conversions. It’s less about generic surprise and delight and more about creating personalized content and messaging with the express purpose of generating conversions.
Here’s how to use them to capture some of these three key benefits.
Improve customer experience
Customer experience is the new battleground for brands. If your potential and current customers don’t enjoy shopping with you, from browsing to post-purchase, they’ll leave. It’s that simple.
So you need to do more to attract consumers and keep them around. Personalization can help do that, especially when you tie in Smart Banners™ and Smart Blocks™.
Zembula allows you to turn every email you send from a generic blast to a personalized 1:1 conversation with your readers. When your readers get personalized emails and SMS messaging from you, they’ll be far more likely to engage.
Let’s face it, at the end of the day, running a business is about making money. So finding ways to drive revenue and get consumers excited about your brand is vital.
This is why performative personalization matters. Take personalization beyond a name, instead find ways to connect with your readers by reminding them about:
- Products they have in their cart
- Items they’ve browsed
- Recommended products based on their shopping history
- Flash sales
- Inventory updates and changes
- Special deals
Increase customer loyalty and lifetime value
Getting someone to buy once is a good start — but it isn’t enough. You want to find ways to nurture and grow that relationship over the long term. After all, loyal customers buy more often and tend to spend more when they do.
So, building loyalty and lifetime value is a smart business decision. And that’s where Smart Banners™ and Smart Blocks™ help you stand out from the competition. Use your emails and SMS to personalize messages across channels, giving them a consistent experience while meeting them where they are.
And since you can switch the content and message of blocks and banners, they offer consumers multiple paths to click. Use Smart Banners™ for your primary revenue drivers and Smart Blocks™ for secondary messages to always keep the conversation moving.
Ready to learn more?
We thought you’d be interested in seeing how Zembula can help your brand.
If you want to check out more ways Zembula can help you achieve a better ROI and build a better relationship with your customers, check out our recent webinar: 5 Reasons that Make Zembula the Best Personalization and Dynamic Content Solution.
In it, you’ll learn how Zembula stands out from the rest with personalized content solutions. Click here to watch today.