3 Email Personalization Best Practices for 2023

Remember something as you dive into email personalization: There’s personalization, and then there’s deep personalization.

Everybody is doing the former. It’s no longer anything special to simply call a customer by name or wish them a happy birthday. By this point, that’s passe ́.

You’re not going to separate yourself by doing the same things as everybody else. Consumers are used to that by now.

Instead, the way to really gain traction (and market share) is through something much more special and unique: deep personalization. 

It’s about making the customer feel like they are the only person you think about when you build the emails you send. 

It’s about treating each person as an individual, about showing them things that are specific to their own personal tastes.

Zembula has proprietary solutions that make it simple to incorporate deep personalization into your email strategy.

But there are some things you’re going to need to do on your end to yield the best results. Here are three email personalization best practices for 2023.

Get With the Times: Move Beyond Just a Name

Think of all the email marketers out there patting themselves on the back because they send out emails that address individual customers by name.

Seriously, that was really cool…a decade ago.

If you’re still stuck thinking that by using a name, you’re truly personalizing your content, you might be falling behind without even realizing it. 

Today’s consumers want more. They’ve seen the whole name trick. And they are no longer impressed. You need to personalize beyond a name.

Sure, using a name is still important. But if all you’re doing is addressing a customer by name and then showing them the same content you’re showing everybody else, you’re not personalizing by 2023 standards.

You need to think deeper. What do your customers care about? What gets them excited? What have they been considering? What kinds of related products have they already purchased? How much money do they typically spend? What times of the year do they usually buy?

All of this information is likely available to you in data you’re already collecting. Now it’s time to use that data for maximum impact. Zembula can get you there, but you’ve got to update your thinking and go deeper than just a name.

Generate Triggered Emails

Your email or SMS strategy in 2023 needs to include automatic emails or texts that your system sends out following a customer action.

A package tracking link, a cart abandonment notification, or a thank you note after purchase — these are all examples of triggered messages.

But remember, a deeply personalized triggered message — one that’s relevant to a specific customer at a specific time — is what you’re aiming for. Leave the generic, boring stuff to your competitors.

Zembula lets you add personalized content using just a snippet of data code. It allows you to be consistent without getting overwhelmed.

Boost Your IQ With Smart Banners™ and Smart Blocks™

Here’s where Zembula does its thing. Remember all that data you’re already collecting but maybe not fully utilizing? Zembula’s Smart Banners™ and Smart Blocks™ give you an easy way to hyper-personalize your email with 1:1 animations made from your own data.

Smart Banners™ are most often used for primary CTAs, while Smart Blocks™ are for secondary CTAs. Both banners and blocks can contain any combination of data sources and animations to increase your email engagement.

You can use them for all your content needs, including cart abandonment, package tracking, sales promotions, loyalty status, and order replenishment.

The best part about it is that you can automate a system that automatically displays the right message to each individual using Zembula’s Campaign Decision Engine.

Stand Out in 2023

So while your competitors are busy congratulating themselves on calling their customers by first name and then showing them a bunch of irrelevant content, you’re going to own 2023 by deeply personalizing each and every email you send.

Zembula makes it all possible, and it’s not at all difficult to get started.

Are you ready to make 2023 your best year yet? Let’s do this!