What Is SMS Marketing?

Simply put, SMS marketing is sending your marketing messages by text.

The reason it’s so important is that everyone reads their text messages. That means that as a marketer, SMS gives you an incredible opportunity to engage with your customers.

However, the wrong type of SMS marketing strategy can hurt your business more than help. People don’t respond well to what they interpret as spam, meaning there’s a tricky balance between effective SMS communications and the type of texts that are going to drive customers away.

The key to SMS marketing that actually converts is deep personalization. Zembula has the tools to help you deliver engaging content relevant to each individual. Not only that, our proprietary solutions arm you with the power of animation — the ability to bring your text messages to life.

So, while it’s simple enough to answer the question of what SMS marketing is, the question that really matters is, what is effective SMS marketing?

Here’s how Zembula can help your business stand out.

The Benefits of SMS Marketing

The fight for consumer attention is fierce. There are so many entities competing for just a bit of a consumer’s time. SMS is a very effective way to cut through the clutter and get to your customer.

Among the many benefits:

• Better open rates. Studies show that text messages have a 98% open rate.
• Immediate contact. With 95% of text messages read within the first three minutes of receiving, you can’t beat the immediacy of SMS.
• Multiple campaign options. Whether it’s abandoned cart notifications, loyalty point updates, or tracking information, there are a ton of opportunities to reach out to your customers with messing they actually want.
• More personalization. Here’s where things get good. Just like with email, SMS is the perfect vehicle for delivering content that’s specific to each individual on your list.

How to Better Use the Data You Already Have

Think of the data you’re already collecting and the story that it can tell. Things like customer purchase history, location, age and gender, cart abandonment, returns, and average spend per order all help you create messages based on data-driven personalization. 

A powerful realization for many marketers is that the data they already have can completely transform their strategy. It’s all about using your data effectively and efficiently.

That’s where Zembula makes it easy. We can help you grow your reach with the data you’re collecting. 

Make Your Messages Move

Animation is much more than just a novelty. It lets you bring your messages to life to tell a story that connects. Combine that with personalized content, and you’ve got a path to true, meaningful customer engagement.

Zembula makes it simple for you to send personalized, animated texts. Your opportunities for engagement are only limited by your imagination.

Personalized animations allow you to tap into the wow factor by giving your customers something fresh and attention-grabbing.

Start Building Your Better SMS Marketing Strategy Now

With Zembula, you attach your data sources and add a snippet of code to your SMS template. After that, our AI-powered Campaign Decision Engine determines the best message for that specific customer, all within a fraction of a second.

The key to your growth is personalization. That’s how you’re going to engage your customers after they see your message. And the key to getting them to see that message is animation.

Zembula makes it easy to add both of those tools to your SMS approach.

Are you ready to do more? Let’s connect!