How Personalization and Animation Are Changing the Way Brands Do SMS
First things first, if you’re not leveraging text messaging or SMS in your marketing strategy, you’re missing the boat.
After all, 91% of consumers reported that they would opt-in for text messages from their favorite brands, and 48% of consumers said that they prefer receiving brand updates via SMS, compared to just 22% for email.
But the thing is, not all SMS marketing is created equal. To actually drive transactions and make an impact on your bottom line, you’ve got to stand out from your competition.
The leading brands — the ones actually seeing results from their SMS strategies — are personalizing their text-message content.
Zembula has a solution that allows you to easily harness your data for a personalized SMS strategy and bring those messages to life via animation. We can help you separate yourself from your competitors.
Two things you may not fully realize: Personalized, animated text messages can take your business to the next level, and getting there is actually quite simple.
Personalized SMS Animation: The Ultimate Attention-Getter
The brands having the most success with SMS have found a way to stand out. It’s one thing to deliver a simple text message. It’s an entirely different thing to make that content specific to the individual user you’re targeting. And it’s a whole ‘nother level when you can take that deeply-personalized content and bring it to life via animation.
Getting started with personalized, animated SMS might seem overwhelming. But Zembula makes it easy for you to add SMS to compliment existing email campaigns or spin up a new one.
With Zembula, you can use your data to create sophisticated animations for your texts, making them highly engaging personalized messages.
Cutting-edge brands are using personalized, animated SMS for things like:
- Shipment tracking
- Loyalty participation
- Abandoned cart
- Post purchase
The Best News: You Probably Already Have the Data You Need To Get Started
There are so many places where you can pull data to help create more engaging content. Things like where your customers live and how they behave while shopping are examples of metrics you’re likely already recording.
Now you can be like the leading brands and utilize that data to maximum effect. Zembula has proprietary, industry-leading solutions that make sending engaging SMS content simple. You’ll be blown away by how easy it is to start sending deeply personalized messages that can take your business to an entirely new level.
Zembula’s solutions can use data from your CRM, ESP, eCommerce and retail management tools, loyalty programs and ratings and reviews and personalize it for your customers.
Be One of the Brands That Gets It — Start Sending Personalized, Animated SMS Messages
Some brands are missing out entirely on SMS marketing. Chances are, they won’t be around for long.
Then there are the brands that send bland, impersonal text messages, treating all of their customers the same. That’s better than the former group, but not by much.
After that, we’ve got the brands that send personalized messages, effectively engaging their customers and treating them like individuals.
And then there’s you. Not only are you going to send deeply personalized content, but you’re going to bring your messages to life with attention-grabbing animation.
Ready to get started? Connect with an expert to learn more.