How To Personalize SMS Campaigns With the Data You Already Have
When considering Zembula, the most powerful realization for many marketers is that they already have the data that can transform their entire strategy. They just don’t know how to use it effectively or efficiently.
Think of how much critical data is already available to you. Things like customer purchase history, location, age and gender, cart abandonment, returns, average spend per order, and on and on.
The problem for you, if you’re like so many marketers, isn’t collecting the data. It’s using it in a way that doesn’t take more time and effort than it’s worth.
That’s where Zembula does its magic. We can help you build a personalized SMS campaign using the data you’ve already collected.
Best of all? Getting started is simple.
What Is SMS Personalization?
Simply put, SMS personalization is talking to each of your customers as individuals. It’s using their name as you message them. It’s making them feel special. It shows them that you care about their specific interests and needs. It’s delivering exactly what they want when they want it.
SMS personalization is using the data you’ve collected on a consumer to tailor a message specific to them.
And because just about everybody opens all of their texts, personalized SMS communication can be incredibly effective.
People are tired of being talked at. It’s a crowded world where people struggle to carve out their space. Recognizing them as individuals can engender tremendous brand loyalty.
Work With What You Already Have
There are all kinds of places where you can pull data to better connect with your customers. Things like where they live and how they behave while shopping. The trick is taking that data and personalizing it effectively.
Zembula lets you do that without taking up all of your time, so you can regularly send personalized SMS messages for things like:
- Loyalty programs
- Personalized promotions
- Shipment tracking
- Abandoned cart notifications
- Post purchase
Zembula has proprietary, industry-leading solutions that make sending engaging SMS content simple. You’ll be blown away by how easy it is to start sending deeply personalized messages that can take your business to an entirely new level.
Zembula’s solutions can leverage data from your CRM, ESP, eCommerce and retail management tools, loyalty programs and ratings and reviews and personalize it for your customers.
Time To Get Started
Don’t think of a personalized SMS campaign as difficult, because with Zembula, it’s not. Think of it as critically necessary, because it absolutely is. You have the opportunity to set the pace among your competitors. Alternatively, you could fall behind.
Zembula gives you the chance at a head start. Use the data you already have to create sophisticated, personalized SMS messages.
Blow your customers away! Give them something they’ve never seen. Show them that you really, truly know who they are, what they like, what they don’t like, how special they are to you and how hard you’re willing to work for their business.
It’s all a lot easier than you may realize.
Our experts can help you learn more about how you can better engage your customers.