The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The Power of Email Personalization: Crafting Tailor-Made Emails
Ever read an email and feel it was written just for you? It had all the basics of personalization, like your name, but then it went above and beyond.
The email showed you items you knew you’d love, recommended products you knew would be a great fit, and, to top it off, you could buy using your loyalty points balance.
Sounds fantastic, right? But this isn’t a dream. This type of email personalization is a reality.
Personalize every email in seconds
Now, what’s the catch? Every marketer knows email personalization is vital, but it can also be time-consuming and often difficult to scale.
But with Zembula, it doesn’t have to be that way. Instead of spending hours endlessly segmenting lists, tweaking code, or manually updating emails, it’s all done for you automatically.
With our AI-powered Campaign Decision Engine personalizing every email is simple, all it takes is hooking up your data sources, setting data parameters, and a snippet of code, and you’re ready to go.
When emails send, the Campaign Decision Engine runs through your data and determines the best selection of personalized Smart Banners™ and Smart Blocks™ to display in your emails — all within milliseconds.
Your readers get hyper-personalized messaging, and you can get back to planning strategy without disrupting your processes or workflows.
Drive more revenue with your data
Personalized emails are effective because they speak directly to your reader’s needs, wants, and interests. But you can do even more with personalization if you harness your data effectively.
That’s where performative personalization comes in. It uses a data-driven approach to determining the personalization your customers respond to and act on, driving higher conversions and revenue.
Pulling from customer insights and behavior lets you create more personalized messaging and display products and services you know your readers will love. It helps build a stronger connection with your readers and lets them know you only want to deliver what you know interests them.
Personalize your email from top to bottom
Going all in on email personalization only takes a few clicks. Our email templates are drag-and-drop, so you can build a fully personalized customer experience — without needing to update the code constantly.
Use Smart Banners™ to:
Show revenue-driving messaging, such as abandoned carts and promotional notifications.
Highlight personalized loyalty point data, and encourage using points for purchases.
Feature coupon codes or discounts for products.
Notify about pricing and inventory changes on browsed or favorite products.
The brands we’ve worked with have put Smart Banners™ to the test, and love the results. They’ve seen a 10-17% lift in revenue in every email that uses banners over those that don’t.
And add Smart Blocks™ to:
Update readers about their current loyalty point status.
Spotlight recommended products and feature user-generated ratings and reviews.
Remind readers to sign up for your SMS list or download an app.
And any other next-best action that can act as a secondary call to action.
And your readers will be blown away by how every email they get speaks to them on an individual level. In a world where competition is getting more fierce by the day, it’s a critical way to stand out from the crowd.
Get more out of email personalization with Zembula
If you want your emails to do more — better connect with your list, improve the customer experience, and boost revenue — look no further than Zembula.
We can help you transform your emails from generic to hyper-personalized with 1:1 messaging that drives customer action.
If you’d like to learn more about the Zembula platform and how your brand can add more personalization to your emails, get in touch. We’d love to set you up with a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
So you are looking to personalize your emails and add some dynamic elements to your marketing campaigns? That has led you to do some research and you’ve probably found Movable Ink as a solution! Well if you’re looking for a solution that is even better, check out what I am about to say next!
Zembula helps you easily personalize marketing content using your data to create dynamic and engaging emails and SMS messages.
Zembula, like Movable Ink, is a solution that enables marketers to create personalized and dynamic marketing content for their campaigns with their data, APIs, or other sources. Zembula can do pretty much everything Movable Ink can do. The key differentiators are how easy Zembula is to use and our approach to dynamic personalized content. If you’re looking for a Movable Ink alternative that is effective and easy to use, Zembula could be your winning ticket!
Zembula is easy to use
Our platform is intuitive and built for you, the marketer! You can do anything a Zembula employee can do – there is no hidden functionality!
Additionally our support team is there when you need them and our onboarding process is smooth and quick! We set up the integrations for you and help you launch the first campaign. Our customers get up and running in just a few weeks!
Zembula’s Approach to Personalization is Focused on Driving Revenue
Here at Zembula we believe that personalization should be performative instead of just for the sake of it! That’s why we have created a prescription for all our customers to follow that ensures maximum revenue benefit for them! Our approach is centered around our main product/content type, the Smart Banner™. \
A Smart Banner™ is a programmatically served content banner that sits at the top of your email. It can house use cases like abandoned cart, shipment tracking, loyalty information and more! Each recipient will receive a message that is unique to them and it updates in real time. We recommend that you start with six of these banners and place the banner in all your promotional emails.
Our clients doing this are seeing a 10-17% lift in revenue from every email.
I know looking for a solution to personalize your marketing can be a huge task! If you have any questions please reach out! We’d love to give you even more details on how we can be your Movable Ink alternative!
Learn more with a Zembula demo.
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
How to use email personalization to stand out in 2023
It takes more to succeed in the inbox in 2023. One way to do it? Through email personalization.
Data goes hand in hand with personalization. Consumers vote with their dollars, so you must revisit your approach if customer engagement isn’t leading to revenue.
Performative personalization can help. It’s where you use your customer insights to create a data-driven personalization approach to your email marketing.
We’ve got a few examples of how you can use email personalization to drive more engagement, conversions, and revenue in 2023. Here’s how to do it.
Find new ways to personalize emails
We all know the genesis of email personalization, adding “Hey [Name]” to a message. And while that approach is old news now, the concept (not to mention psychology) behind it still matters.
Adding a consumer’s name to an email helps capture attention; it’s as simple as that. But you can go above and beyond by using customers’ names more often in your emails.
Here’s an example:
On the left, the message is fully personalized but features the reader’s name once. Now check out the email on the right. Here, you see three instances of the reader’s name, including in the Smart Banner™.
You may be asking, does it matter? To your customer, it can, which then helps drive engagement and revenue.
Using first names everywhere helps catch your reader’s eye. It calls attention to where you want them to look (which can drive revenue-driving calls to action).
Plus, it helps remove generic information and reinforces value — you’re presenting your list with a curated suite of content. That matters and helps capture attention.
Look for places to add revenue optimization
Reveue is still the name of the game with email marketing. Of course, you want customers to click and convert. But are you really creating a strategy around personalization driving revenue versus adding a couple of calls to action and hoping people click?
Our customer research shows that the brands that implement Smart Banners™ into their emails see a 10-17% lift in revenue. That’s why it’s critical to use Smart Banners™ in your campaigns to help drive revenue. For example, add an abandoned cart notification Smart Bannes™ to a newsletter or a shipping update.
For your secondary calls to action, use a Smart Block™ instead. You can add multiple Smart Blocks™ to emails, each personalization something different, like a product recommendation or loyalty point update.
With this approach, you’re still focusing on personalization and optimizing for revenue with your clicks.
Market to readers with intention
We’re so big on performative personalization because it goes beyond personalization for the sake of it. Instead, it utilizes data to determine the kinds of personalization that drive engagement through conversions and revenue.
Take away guessing, and move forward with a data-driven approach. Then, test how your list responds. You can glean so much about customer interest and behavior by letting data show you what resonates the most with your list.
Smart Banners™ and Smart Blocks™ make it easy, giving you multiple places in every email to personalize where you’re using customer data to provide value and entice readers to take action.
Remember, personalizing just to say you’re doing it won’t move the needle. It’s all about curating your emails to each individual subscriber and then adding the context and messaging that matters to them. That’s what’s going to capture attention and drive engagement.
Reach more customers through personalization
Do you want to add more personalized content into the mix but aren’t sure how or where to start?
Let us help you out. Speak with some of our email marketing experts to learn how to include more targeted data-driven personalization into your marketing strategy.
Click here to request a demo and see how Zembula can help you transform your emails.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Increase Conversion by Adding Loyalty Points to Your Abandoned Cart Messages
I can say with almost 100% certainty that if you’re a retail marketer, you’re looking for ways to improve conversions and revenue. Well lucky you! I have a hot tip that comes straight from one of our customers. This tip was part of our 2022 round up about what we learned. We thought this specific learning was so important we decided to dedicate an entire Z-talk to it.
Here’s the tea:
When you add loyalty points to your abandoned cart messaging, specifically abandoned cart Smart Banners™, it increases conversions.
If you want to take it a step further, convert those loyalty points into dollars and if you’re feeling like you want to really crush it, apply those dollars to the item in the cart and display the final price!
Hat Heaven did this and saw an increase in conversions and revenue from their Smart Banners™.
While these little details might seem like they don’t matter, they actually go a long way in reducing friction for the customer. A lot of your customers may not even know that they have points. Letting them know how many they have is the first step. Converting those points into dollars off and displaying a final price really takes the work off the customer and incentivises them to purchase without having to do math, which if they are anything like me, they hate it!
It’s a small optimization but it can have a big impact. You can learn more about Hat Heaven’s success by reading the case study and checking out our Z-talk featuring them!
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
