Name Personalization Done Right

Email and SMS personalization are no longer optional. If you have any interest in reaching your customers in ways that are meaningful enough to inspire action, personalization is an absolute must.

But where to start?

Why not with the OG of personalization: Calling your customers by name?

It may sound cliche by this point but don’t overlook the power of name personalization. The key, as it is with everything, is going beyond the bare minimum.

That’s what we’re talking about in this post: How to do name personalization in a way that sets your brand apart.

Name Personalization That Performs

When someone calls you by name, you generally respond, right?

As simple as it sounds, the same principle applies to your email and SMS outreach. But lots of marketers have figured that out. You can set yourself apart by using the customer’s name multiple times AND by tying that name to products or services that you know they will like.

Here’s an example of what that might look like:

Notice how many times “Sam” is addressed by name. Talk about personalized!

But the real magic here is all of the information that’s specific to Sam and their interests.

So, how did this brand figure out what Sam liked?

With their data!

And that’s where Zembula comes in. Our technology gives you the ability to harness the customer data you’re already collecting to much greater effect. In fact, we can help you unlock your data to the point that it actually drives transactions. In other words, we can make your data drive more revenue. We call it performative personalization.

How You Can Use Performative Personalization

Using Zembula, all you need to do is link your data sources to our platform. From there, it’s as simple as setting up display parameters and entering a snippet of code into your email or SMS template. After that, everything is automated.

Our Campaign Decision Engine sifts through your data and display parameters and then chooses the right Smart Banners™ and Smart Blocks™ to for your customer. It all happens in a matter of milliseconds.

Once your message reaches your customer, each one of them will get content that’s personalized specifically to their tastes. And that includes their individual name.

That means that you can attach your customer’s name to as many calls to action as you’d like. Things like:

• Loyalty updates
• Abandoned cart notifications
• Shipment tracking
• Product recommendations
• Special announcements
• Flash sales

So instead of a one-size-fits-all approach to email and text marketing, you can send each customer only the information that they care about. And call them by name as you do it.

That’s how you stand out from the competition.

Sure, it’s great to start a message with “Hey, Ben.” But if you then follow it up with a bunch of stuff that Ben may not even like, then what good is it?

Name personalization done right means using Ben’s name repeatedly and tying each one to something relevant to them.

Ready to Rock?

The scariest part for marketers interested in implementing a performative personalization strategy is their assumption about how much work it will take.

Well, fear not. Zembula’s got you. We make it simple to start crushing it with name personalization. Seriously. You can get going almost immediately.

If that sounds like something interesting to you, we’d love to work together. Let’s connect!