The Power of Email Personalization: Crafting Tailor-Made Emails

Ever read an email and feel it was written just for you? It had all the basics of personalization, like your name, but then it went above and beyond. 

The email showed you items you knew you’d love, recommended products you knew would be a great fit, and, to top it off, you could buy using your loyalty points balance.

Sounds fantastic, right? But this isn’t a dream. This type of email personalization is a reality.

Personalize every email in seconds

Now, what’s the catch? Every marketer knows email personalization is vital, but it can also be time-consuming and often difficult to scale. 

But with Zembula, it doesn’t have to be that way. Instead of spending hours endlessly segmenting lists, tweaking code, or manually updating emails, it’s all done for you automatically. 

With our AI-powered Campaign Decision Engine personalizing every email is simple, all it takes is hooking up your data sources, setting data parameters, and a snippet of code, and you’re ready to go. 

When emails send, the Campaign Decision Engine runs through your data and determines the best selection of personalized Smart Banners™ and Smart Blocks™ to display in your emails — all within milliseconds. 

Your readers get hyper-personalized messaging, and you can get back to planning strategy without disrupting your processes or workflows. 

Drive more revenue with your data

Personalized emails are effective because they speak directly to your reader’s needs, wants, and interests. But you can do even more with personalization if you harness your data effectively. 

That’s where performative personalization comes in. It uses a data-driven approach to determining the personalization your customers respond to and act on, driving higher conversions and revenue.

Pulling from customer insights and behavior lets you create more personalized messaging and display products and services you know your readers will love. It helps build a stronger connection with your readers and lets them know you only want to deliver what you know interests them.

Personalize your email from top to bottom

Going all in on email personalization only takes a few clicks. Our email templates are drag-and-drop, so you can build a fully personalized customer experience — without needing to update the code constantly.

Use Smart Banners™ to:

• Show revenue-driving messaging, such as abandoned carts and promotional notifications.
• Highlight personalized loyalty point data, and encourage using points for purchases.
• Feature coupon codes or discounts for products.
• Notify about pricing and inventory changes on browsed or favorite products. 

The brands we’ve worked with have put Smart Banners™ to the test, and love the results. They’ve seen a 10-17% lift in revenue in every email that uses banners over those that don’t. 

And add Smart Blocks™ to:

• Update readers about their current loyalty point status. 
• Spotlight recommended products and feature user-generated ratings and reviews.
• Remind readers to sign up for your SMS list or download an app. 
• And any other next-best action that can act as a secondary call to action. 

Smart Blocks™ and Smart Banners™ give you two powerful tools for providing next-level personalization in your emails. 

And your readers will be blown away by how every email they get speaks to them on an individual level. In a world where competition is getting more fierce by the day, it’s a critical way to stand out from the crowd. 

Get more out of email personalization with Zembula

If you want your emails to do more — better connect with your list, improve the customer experience, and boost revenue — look no further than Zembula. 

We can help you transform your emails from generic to hyper-personalized with 1:1 messaging that drives customer action. 

If you’d like to learn more about the Zembula platform and how your brand can add more personalization to your emails, get in touch. We’d love to set you up with a demo.