Definition: Performative Personalization

If you want to stay competitive, personalization is a must.

That’s a non-negotiable fact for today’s marketers. People don’t want to be treated as a number. They want to feel like they’re being seen and heard.

But let’s not lose sight of the objective.

When it comes to SMS and email personalization, the whole point is to improve performance. That means increasing click-throughs, transactions, and revenue. That’s exactly what we mean by “performative personalization.”

It’s going beyond just using a customer’s name. We’re talking about setting yourself apart with deep personalization that drives tangible and measurable results.

If you’re ready to start engaging your customers and making them more likely to interact with your brand, then you’re ready to add performative personalization to your marketing mix.

Here are just some of the performative personalization advantages you can leverage to create meaningful connections and relationships with your customers.

Best of all, Zembula makes all of this so much easier than you may realize. It all comes down to the data you’re likely already collecting.

Your Data + Our Smart Banners™ and Smart Blocks™ = Performative Personalization

Just think of all the data you’re likely collecting but not using to its fullest effect. Think of how data like past purchases or browsing history can help you identify what each individual customer wants to see. Now you have a way to unlock that data’s full potential. 

With Zembula’s Smart Banners™ and Smart Blocks™, you can easily personalize any email or text message you send. All you have to do is choose a template, add a small snippet of code, set your personalization parameters, and let our Campaign Decision Engine do the rest.

This AI-powered tool quickly evaluates all of your variables and selects the banners and blocks most likely to get each of your customers to take action.

The best part? It’s all done in a fraction of a second. You can use one pixel to programmatically deliver the right content at just the right time to just the right person.

That’s what we’re talking about when we say “performative personalization.” And it works for both SMS and email campaigns.

Smart Banners™ are great for grabbing the primary focus of your audience, while Smart Blocks™ can be used to draw attention to secondary information like loyalty program updates.

Combining your data with our proprietary technology can make you all but unstoppable as a marketer.

Stop Sending Dead Messages

Here’s what performative personalization avoids: Lame, static messages that look the same as everyone else’s. Remember: If your message isn’t moving, it’s dead!

Zembula is the first platform that lets you animate your data. That means that not only can you create deeply personalized messages, but you can grab customer attention by bringing your messages to life.

With Zembula’s content builder, all you have to do is connect any data source and easily drop your content into your email template. This opens up a world of possibilities for you to combine your creativity with animation to create compelling content that delivers results.

Ready To See Results?

Don’t just add personalization because you hear that’s the thing to do. Take a targeted, intentional approach to personalization that will actually move the needle and deliver real results.

There’s personalization, and then there’s performative personalization. Are you looking for a personalization solution that will help you generate more revenue? Then you’re looking for performative personalization.

Zembula can help you stand apart from the crowd. Ready to get started?