Birthday Smart Banner™: Makeup Cartel Success Story

Posted May 24, 2023

We all love Birthdays right? Of course we do! And we love when brands give us a little something extra to celebrate. This is exactly why we suggest you add a Birthday Smart Banner™ into your Smart Banner™ mix. Let’s take a look at how this can look using our client, Makeup Cartel.

For background, here’s what a Smart Banner is: A Smart Banner™ is a dynamic banner that sits at the top of all your promotional emails and automatically serves the right content at the right time to every individual user. It does this by generating personalized use cases based on rules set up in the platform. These use cases could include, but are not limited to, abandoned cart, abandoned browse, shipment tracking, loyalty, birthday, and post purchase.

Birthday Smart Banners™ improve customer experience.

If you are tracking the birthdays of your customers, you probably already send out a dedicated birthday message. But what if your customers miss the message? It can be a hectic time and they could be receiving messages from a lot of brands driving them to claim rewards and purchase!

With the Smart Banner™ you can ensure that they see their birthday message in every email they open from you during a certain time frame. This way they are more likely to take action on your offer.

Here’s how to do a Birthday Smart Banner™!

As always personalization goes a long way. You want your customer to feel special on their special day and a personalized offer is the way to do it!

Makeup Cartel uses first name throughout their banner as well as a personalized discount code to make this message feel tailormade. Their banners also feature a cute GIF of the item in the offer.

Want to learn more about how Makeup Cartel is cruising it with Smart Banners™? Watch our latest Z talk!

Cheyenne Miner

Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.