Get Ahead! How Personalized SMS Can Help You Stand Out

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Good marketers know one truism: It’s not enough to do the same as everyone else.

To achieve significant success, you’ve got to find differentiators, ideally several of them. And one of those differentiating strategies that should be in your weapons cache is personalized SMS.

More and more brands are figuring out the power of reaching their customers by SMS or text message. But only a small percentage of them are really doing it to its maximum effectiveness. In order to do that, you’ve got to deeply personalize the texts that you’re sending. That’s how you truly stand out.

At Zembula, we’re all about what we call “performative personalization.” What that means is that we’ve developed proprietary technologies and tools to help companies like yours get real, tangible results from highly personalized messages, including SMS.

The best part is that implementing our performative personalization approach is incredibly simple. It all comes down to better using the customer data you’re already collecting.

Harnessing the Power of Your Data’s Potential

The concept of performative personalization centers around harnessing the immense capabilities of your data and using it as a compass to discern the unique desires of every customer.

Consider the rich data embedded in past purchases or browsing history, for example. These are goldmines of insights waiting to be unearthed. The onus is on you, as a marketer, to use these data nuggets and craft an individualized experience for each customer.

You’re probably thinking, “Yeah, that sounds great, but who has the time to do that?”

Well, that’s where Zembula steps in. With our innovative Smart Banners™ and Smart Blocks™, the personalization of texts becomes as effortless as selecting a template, integrating a snippet of code, and establishing your customizations. The rest is managed by our Campaign Decision Engine.

Our AI-powered tool can rapidly examine all your data, deducing the most fitting banners and blocks for every single customer. The whole thing takes mere moments. It takes only a single pixel to deliver the right content for the right person at the right time.

But that level of hyper-personalization isn’t limited to just email. You can use it with your SMS messages too.

5 Ideas for Personalizing Your SMS Outreach

Let’s look at how you can tap into the transformative power of performative personalization through SMS.

Get personal with your promotions.

Make deep, meaningful connections with your customers by integrating your data with your SMS strategy. Think of all that can be gleaned from resources like browsing history and cart abandonment data and how you can turn that information into a targeted message specific to your individual customer’s interests.

Grab attention!

Resist the temptation to clutter your SMS messages with walls of text or stagnant images. Instead, use Zembula’s animation tools to win attention and spur action on virtually anything from loyalty points to financial data.

Shipment tracking.

If you’re already leveraging SMS to notify customers about their order status, you’re ahead of the curve. But if you introduce personalized animations and a touch of innovation, you can convert this into a legitimate sales prospect.

Tailor your loyalty updates.

SMS is an excellent avenue for clearly communicating your customers’ loyalty statuses. But think of the performative personalization power of customizing those updates, including exclusive offers, program advantages, and enrollment possibilities.

Don’t forget post-purchase!

Once your customer finalizes a purchase, interact with them. Sending a text makes it simple. And deeply personalized content is the key to this being a successful interaction.

Beginning Is a Breeze

Using Zembula’s proprietary technology, implementing the strategies we’ve outlined here (plus many more) is anything but challenging.

To put it simply, our tools make it easy for you to get the most out of your data. And the way that you do that is by using that data to personalize your content. All you need to have is the data you’re already collecting.

You can start to construct dynamic content that stimulates engagement and encourages customer action.

If you’re ready to elevate your SMS strategy, we’re excited to collaborate with you. Learn more with a Zembula demonstration.

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