Drive More Engagement and Sales With SMS Personalization
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Businesses that want another channel to reach potential customers should look to SMS marketing. After all, as more consumers are glued to their phones, SMS provides a near-instant way to communicate. Research shows the vast majority of consumers read a text within five minutes of getting it.
But you can’t stop there. Part of any good SMS strategy must include personalization. Just like with email, SMS personalization matters. Customers respond to personalized messaging, and that can lead to more engagement.
Curious to see how? Here are a few ways to get more from a personalized SMS strategy.
Reach consumers across channels
Many businesses want multiple ways to reach customers and have all those communications in sync across channels. That means having a unified look and feel to your messaging, including personalization, from your website to your email and SMS.
Look at how you can send the same promotion message to shoppers in multiple ways, connecting them both via email and SMS. This makes it easy to meet your customers where you are and encourages taking action.
And, the best part? Nothing changes. Your target audience gets the same personalized messaging, including images and links in their emails and texts.
Build better relationships
One of the keys to success for any business is finding ways to create better relationships with your customers and subscribers. Today’s consumers don’t want brands to simply blast them with generic messages. Instead, your communication should open the door to more engagement.
Personalization helps you do that because it’s messaging that feels like it comes from a human, and it treats consumers as more than just a customer number.
Personalized animated SMS messages are more likely to get read and encourage responses. That helps build trust and get people in the habit of seeing your messages and engaging with them more.
Go all-in on performative personalization
Today, you need to move beyond the basics of personalization if you want to stand out and get potential buyers to take action. While personalization is everywhere, it doesn’t mean you can’t use a more advanced data-driven strategy to give your customers a better experience while driving engagement.
There are two types of personalization:
- Generic personalization just for the sake of it
- And what we like to call performative personalization, which uses consumer behavioral data to drive engagement and action.
That’s where performative personalization is a secret weapon. It pulls in your customer data and shows personalized messages crafted to drive revenue. Use it to make data-driven messaging decisions for your SMS messaging and see how your customers respond.
Tap into loyalty
If you have a loyalty program, you don’t want to forget about creating an SMS personalization around it. Loyalty members can be some of your best customers, so they deserve a little more attention.
Thankfully, Zembula makes it easy to really wow your most loyal customers with hyper-personalized messages that feature everything from personalized product recommendations to ratings and reviews and even discounts and deals for using their points.
Stay top of mind by sending messages that are timely, relevant, and personalized, a powerful combination that’s sure to get people’s attention.
Zembula makes it easy to send personalized SMS
With the Zembula platform, you can take all your best-performing email marketing campaigns and turn them into personalized SMS messages. Now, you have multiple options for adding more data-driven personalization across channels, reaching your customers, and improving their experience.
To learn more, take a look at our recent webinar: 5 Reasons that Make Zembula the Best Personalization and Dynamic Content Solution. In it, you’ll learn all the ways Zembula can help you personalize your communications and how that can help you boost engagement and revenue.
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