SMS Marketing Guidelines for More Effective Campaigns

There’s no point in incorporating SMS into your marketing stack if you’re not going to do it right.

That’s what we’re talking about today. Separating the same-ol’, same-ol’ from the content that drives action and ultimately leads to transactions.

It all boils down to personalization and grabbing attention. That’s what it takes to reach today’s consumers via text. You’ve got to show them that they are your one and only, and show them something they’ve never seen before.

Zembula can help your business establish an effective SMS marketing strategy. We can make it easy for you to personalize beyond just using a name. And we can introduce you to the power of animation — something that’s going to help your brand stand apart from the competition.

Bring Your Texts to Life

Zembula is the first platform that lets you animate your data. Combining this tool with your creativity leads to endless possibilities. Here are just some of the ways that animation can help you grab attention and win business:

• Show movement. Providing your customer with tracking information is one thing, but you can unlock a much more impressive experience by showing something like a truck driving from your warehouse to your customer’s city. Grab attention by showing movement.
• Abandoned carts. Don’t let that sale get away! Remind your customers that they left something behind by adding an animated abandoned cart notification to your SMS messages.
• Loyalty campaigns. Use animated graphs that draw attention and drive action as you tell a story with loyalty points or membership tiers.

• The big reveal. Rather than just announce a special offer or sale with a simple headline, create something unique where an image slides open or flips to reveal the special piece of news.

Hyper Personalize for Maximum Effect

Now that you know how to grab your customer’s attention, let’s talk about how to make your content relevant to each and every one of them. Personalization is the name of the game for SMS and email marketing.

In everything that you do, think in terms of which individuals will care. Remember, not all of your customers are interested in the same things.

Zembula makes it simple for you to create segments of one so that you’re automatically sending each individual only what your data suggests they might be interested in seeing. Our AI tools make it easy for you to tap into this type of engagement without a ton of effort on your part.

Personalized SMS marketing helps you build a relationship of trust with your customers. This can establish or reestablish loyalty.

If you show your customers that you understand something about them and what they need, you’ll see their interest increase.

How Easy It Can Be

While it might seem like an overwhelming task to introduce effective SMS marketing into your strategy, creating texts that deliver results is not all that difficult. It’s a matter of having the right tools.

The biggest key to following our guidelines of grabbing attention through animation and deep personalization is the data you probably already have. Zembula’s proprietary solutions make it simple for you to harness your data in very meaningful and effective ways.

Our content builder lets you drag and drop your way to animated, personalized content. Connect any data source and easily drop your content into your SMS template, then control that content from the platform. Zembula can connect your data to your marketing creativity.

Our experts can help you learn more about how you can better engage your customers.