Personalization in SMS is the new normal
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Every brand is looking for better ways to engage with customers and subscribers. One emerging trend? SMS marketing.
While it’s not exactly the new kid on the block, the re-emergence of SMS marketing means brands have an opportunity to take things a step further with personalization.
Here’s why personalization in SMS matters.
Approaching SMS marketing
How far are you ever from your phone? For most people, it’s usually a few feet at most. And when it starts buzzing, the instinct is to pick it up and read it.
That’s why SMS messages get a higher engagement rate than emails. It’s more personal to the consumer than email. And that means the key to success with SMS messaging is to think about the customer. If you don’t, your messages will go ignored.
That’s where personalization in SMS comes into play. You’ve got your customer data, so use it to understand them. Learn about their interests and behavior, and then personalize messages in a way that is beneficial to them. That’s what can drive results.
Making your SMS campaigns more personalized for subscribers and customers has several advantages for your brand.
Improved customer engagement and consumer experience
One of the most significant benefits of personalization in SMS campaigns is improving customer engagement and the overall consumer experience. Customer experience matters more than ever. It’s the battleground for how brands compete.
By customizing messages based on customer preferences and behavior, businesses can create a more relevant and engaging experience, driving trust, clicks, conversions, and revenue.
Plus, when you synergize your email and SMS marketing campaigns, you give your readers and customers an omnichannel experience. That’s meeting your customers where they are and giving them the option for how to move forward.
Increased customer loyalty and retention
When you send messaging tailored and relevant to your readers’ needs, they’re more likely to trust your brand and engage with you. They see you’re delivering a more personalized 1:1 experience, using their data to benefit them.
That’s powerful. And it’s not something you want to let slip by. Personalization in SMS can lead to increased customer loyalty and retention. By providing a more personalized shopping experience, you can build stronger relationships with customers and create a sense of brand loyalty.
Creating and sending messages that speak directly to your subscribers’ preferences and behaviors can significantly increase engagement rates. And it’s a competitive advantage. By focusing on customer experience, your brand can differentiate itself from competitors with a strong brand reputation.
Higher conversion rates and revenue
If increased customer experience and engagement is one prong of an SMS personalization strategy, the other is the potential for higher conversion rates and revenue.
That’s where personalization is such a game changer — both in email marketing and SMS. When customers have relevant messages individualized to them, it increases the likelihood of conversion and revenue.
For example, dig into your customer data and pull out all the stops. Use location data to see how the weather is where they live. And then use that to personalize the text for specific products — in this case, waterproof items that can withstand poor weather.
Or, use an SMS abandoned cart campaign to send a personalized text with a custom link that makes it easy to complete the purchase. Zembula has multiple templates available, so messages always stay fresh and interesting.
It’s time to embrace SMS personalization
Personalization in SMS is here to stay; it is time for your brand to incorporate it into its overall marketing strategy. By gathering and analyzing customer data, businesses can create personalized messages that achieve better results.
If you have not yet started using personalization in your SMS campaigns, now is the time to start. We can help. To learn more about activating your data to send more personalized text messages and improve your ROI, check out our recent webinar: 5 Creative Ways To Activate Your Data for Improving SMS and Email ROI.
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