Implementing interactive content into your marketing requires not only strategy but also the buy-in of your team in order for it to be successful. Do you know how you’re planning to put [...]
Good storytellers show instead of tell, and marketers are essentially storytellers. While some storytellers have the eloquence to paint all the imagery with words, marketers, even the most [...]
More than half of marketers are already using interactive content, have you gotten on board yet? Every marketer ultimately wants to engage their audience in a meaningful, insightful way that is [...]
The US Presidential Election is coming to an end. And while most people are quite happy for this very long election to be over, one thing we loved was all of the awesome interactive content that [...]
The digital world is constantly changing. As new channels and technology hit the scene, marketing efforts have become more disjointed. Multiple departments are required to collaborate in order to [...]
The welcome email. In many cases, this is going to be your very first point of contact with your potential customer. In most cases, they’ve visited your site, they’ve seen what [...]
Give ‘Em What They Want In this age of digital overload, consumers are looking for something that stands out from the crowd. Over half are looking for short, sweet, engaging content that won’t [...]
Online video has had explosive growth in the past few years, jumping from 20 minutes watched a day in 2011 to over an hour in 2015, which has led to brand marketers experimenting with interactive [...]
1. Spotify – a Year in Music Spotify is a brand that has long been praised for it’s user engagement and loyalty. By consistently offering value to their users through features like their [...]
Much of the world has been focused on races, events, and medal counts in the capital of fun in Brazil for the past month. Since the Olympics were on the minds of everyone, it’s no surprise [...]
A lot of brands and marketers are at a crossroads right now. They need to be able to stand out with more competition and yet, consumers are busier, attention spans are shorter, and there’s [...]
Have you started to include interactive marketing into your overall marketing strategy? If you have, then you’re probably already seeing some benefits from it. After all, interactive [...]
Chances are, your brand is knee deep in content marketing. After all, it’s one of the best ways brands have to educate, connect, and interact with their potential and current customers.