1. Spotify – a Year in Music Spotify is a brand that has long been praised for it’s user engagement and loyalty. By consistently offering value to their users through features like their [...]
In part one of our holiday capsule series we covered the best steps for Black Friday campaigns, and Small Business Saturday in part two, and this time around we’ll focus on how both retailers and [...]
Much of the world has been focused on races, events, and medal counts in the capital of fun in Brazil for the past month. Since the Olympics were on the minds of everyone, it’s no surprise [...]
A lot of brands and marketers are at a crossroads right now. They need to be able to stand out with more competition and yet, consumers are busier, attention spans are shorter, and there’s [...]
Any marketer worth their salt knows that a campaign’s effectiveness relies on three key factors: relevance to the customer’s needs, correct timing of the messages, and value being offered to the [...]