Animate Data and Make Your Messages Stand Out

Every brand is looking for new ways to connect with customers and readers. But, in an increasingly competitive world, it’s more challenging to stand out. 

You need to think outside the norm, but how can you do it without disrupting your current workflows and adding extra time and energy to your marketing team’s already busy plates?

It’s a difficult question, but we’ve got an answer: combining animation and personalization. Using your data to create personalized animations is a new and dynamic way to build consumer interest in your brand and drive engagement.

Tap into data to provide performative personalization

Customer data can be one of your best tools for success. However, the key is using it correctly, directly benefiting your customers in a way that encourages more clicks and conversions. 

That’s where performative personalization makes a difference. Rather than tossing some generic personalization into the mix, it’s time to use personalized messaging to drive actual results. With performative personalization, the goal is to use customer data to create individualized 1:1 messaging and experiences that expressly generate conversions. 

Personalized animation is a great example of how email marketers can use data to generate a valuable consumer experience that stands out from the competition and encourages action. 

Pack and punch and draw attention to your calls to action

It’s not always easy to guess what content, reviews, or imagery will drive your readers to take action. And that’s why having data is so important, but you also run the risk of getting lost in the weeds trying to test and analyze everything constantly. 

With the Zembula platform, it’s much easier to use your data to drive action and engagement. Rather than add a single image or review to your emails, you can turn it into an automated data-driven process. Multiple images automatically get pulled in to create messages that may appeal more to your readers and drive action.

For example, you can use a Smart Banner™ and add personalized animated elements, like multiple reviews or highlighting a rotation of product images, and see what’s driving the biggest customer response. Now, you don’t have to guess which style outperforms; you can appeal to more of your audience.

The other benefit of using animation to personalize your emails is pretty simple: it’s cool. While that may not be a technical marketing term, the reality is that doing something different in your emails helps draw attention and interest toward what your brand is doing. And that’s especially true when you’re standing out from the pack.

So having personalized animated Smart Banners™ and Smart Blocks™ in your emails helps draw the eye and attract customer attention. That, in turn, can help drive more clicks, conversions, and revenue. 

We’ve found that our customers have seen a 10-17% lift in revenue using Smart Banners™, many with personalized animation.

Some examples of personalized animation

You can do a lot with personalized animation in your emails. And with Smart Banners™ and Smart Blocks™, it’s easy. Here are a few examples in action:

Animated abandoned cart messages can show a product image, user-generated ratings and reviews, and even a background that moves to catch the eye.

Another way to feature personalized animation in emails is by using countdown timers. For example, this one highlights the time a shopper has left to buy during an anniversary sale.

Using the Zembula platform, it’s easy to add:

• Multiple product reviews
• Multiple customer personas
• Multiple product images
• And personalized countdowns to any email

Personalized animation is just another way to add value to your emails by relying on the data you already have without needing to spend more time fixing code or running dozens of A/B tests.

Go all in on animation

Are you interested in finding ways to use your data for personalized information? We hoped so!

In that case, we’d love to chat. Connect with one of our email experts, and they’ll walk you through how the Zembula platform can help you personalize and animate your data for better results. 

Click here to request a demo and get started.