How to Create Personalized SMS Campaigns
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Email is still king for many brands, but SMS marketing is increasingly important — especially if you combine the two for an even bigger impact.
Text messages stand out because they help you meet your customers where they are, and with a nearly 100% open rate within minutes of sending, SMS is a powerful tool for marketers.
But are you doing everything you can to personalize your SMS messages? If not, you’re missing out on a real opportunity to connect with customers and forge long-lasting relationships over the long term.
Here’s how to get started.
The benefits of SMS personalization
You know the benefits of email personalization — it adds value, improves customer experience, and boosts conversions and revenue. The same is true for personalized SMS campaigns.
You’ve got all the benefits of email, plus you’re reaching the customer on a new channel and opening up the possibility of communicating on their terms. Rather than talking at your shoppers, you’re letting them know you’re here when they’re ready.
That may be a slight tweak in your approach. But it can be compelling for many customers and translate into real results like increases in conversions and revenue.
How to start personalizing SMS messages
Text messages are a growing marketing channel, but have you looked at how to add more personalization to your messages?
For example:
- Name
- Location
- Weather
- Browsing and buying behavior
- Birthday or anniversary
- Loyalty
- Shipping
- Product recommendations
- Post-purchase information
Add animation to the mix, and you suddenly have text message campaigns that blow away the competition.
Here are a few examples in action.
A personalized abandoned cart SMS campaign is a great example. Start with name personalization. Then use multiple moving images to add even more — including a review of the item left behind and how to use loyalty points to add a discount.
A flash sale or promotion is another please to use personalized SMS. Here, a camera sale can go from generic to personalized through story tiles. Add a photo of a popular or recommended product, and use the reader’s name to attract attention.
Loyalty programs are another amazing opportunity to send off a personalized SMS campaign. Rather than having your shopper click around on the site to try and get info, send them a personalized update. And add a few sweeteners to help encourage further buying.
Personalization doesn’t have to end at purchase. With personalized texts, you can send your shoppers real-time updates on their shipping and item pickup times. That’s another way to tap into location data, which you can also use to drive consumers to in-store promotions and events.
We all know the customer conversation shouldn’t stop once they buy — the conversation needs to continue. Personalized text messages can also help ensure you always stay in touch with your shoppers at every stage of the customer journey. For example, keep them updated on the best uses for the items they bought, including critical instructions.
These types of personalized campaigns are just the start. You can also add in some of the following, including:
- New product launches
- New local store openings
- Weather-based items
- Reminders for refills
- Subscription updates
- And more
With Zembula, you can easily add SMS to your current campaigns without sacrificing personalization or quality. Now, you’ll have multiple avenues to send timely and relevant messaging, offering a totally omnichannel experience.
Ready to start creating your personalized SMS campaigns?
We’d love to help you get started. Zembula makes it easy to create personalized SMS campaigns that integrate with your current deployment program.
Plus, automating at scale is possible; no more worrying about endlessly segmenting your list or starting and stopping campaigns. We do the heavy lifting for you.
If you’re interested in learning more, get in touch. We’ll walk you through the Zembula platform and show you how to start using SMS personalization in your marketing.
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