The Future of SMS Marketing: Embrace SMS Personalization for Better Customer Experience

Revenue matters. But to get there, you can’t just wave a magic wand and hope people buy. Your brand needs a defined strategy to reach shoppers, create personalized content, and drive engagement. 

A lot of that starts with the customer journey. If you build around creating a one-of-a-kind customer experience, it’s that much easier to drive clicks and conversions. 

And the secret to a fantastic customer experience? Personalization. Not just in email but throughout your marketing strategy — including SMS. Here’s why SMS personalization is so essential to driving revenue.

Personalization is now

Customer behavior is changing. Yes, the same psychology still applies to many buying decisions. But how consumers interact and engage with your brand differs from what was a decade ago. And not to mention the increased competition out there, both online and in-store.

So it’s time to catch up. If you’re still not focused on personalization or taking a minimalist approach, you’re missing out and will get left behind. Today, consumers want and demand personalization, and they won’t bother with the brands that don’t give it to them. 

That means you have to do more than the generic. Instead, focus on data-driven performative personalization — the personalization that directly drives revenue. Add personalized messaging focusing on name personalization, location personalization, and shopping behavior. And when you do, your customers will be blown away by how every message you send speaks to them on a 1:1 level.

With a revenue-optimization approach, you’ll have the tools to help you generate more sales, all while offering a better customer experience throughout the buying journey.

Meet your customers where they are

Email is great, and we love it. But no channel can meet consumers where they are like SMS. We’ve all seen the stats. Over 95% of consumers read a text message within five minutes of receiving it — allowing them to review it on their time.

And SMS offers a path to two-way communication with your brand. It’s easy to open a conversation and encourage responses. Rather than talking at your shoppers, you’re engaging with them directly. 

 Now, combine the potential of personalized SMS and email into one. With these two channels working in harmony, you have more ways to reach your customers. And, even more importantly, they don’t see disparate messaging; everything is coordinated across channels. The personalization they get from your emails is the same as your SMS messages. 

Have more fun

Marketing doesn’t have to be stuffy and boring. And with personalized SMS, you can make your messages informative, engaging, and fun while driving action. 

At Zembula, we love creating personalized, animated SMS templates for our amazing clients. With multiple frames to choose from, you’re not limited to just one chance to tell a story or connect with shoppers. Instead, it’s easy to add a variety of personalized, animated frames that captures attention, provide valuable personalized information, and have a call to action. 

These allow you to go deep on performative personalization for SMS, including featuring:

• Reader’s names
• Abandoned cart and browse information
• Loyalty point updates
• Product recommendations
• Refill reminders
• Promotional deals and discounts
• Shipping alerts
• Birthday and anniversary celebrations
• Welcome series
• Post-purchase updates

Now your brand has a huge opportunity to connect with shoppers and send them the same personalized information that hits their needs and wants in SMS as you can with email. That packs a powerful one-two combo — and drives revenue.

The time to embrace SMS personalization is now

Do you want your SMS to really stand out and actually drive conversions and revenue? Then it’s time to go all in on personalization. 

We can help. Zembula makes sending personalized SMS easy and automated. We work with your current deployment system and integrate seamlessly with other tools in your marketing stack.

If you’re ready to give it a shot, we’d love to hear more about your brand. Click here to get in touch and request a demo.