The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
Personalization isn’t new, but the way enterprise retailers use it has to change. In the Promotions tab era, visibility isn’t guaranteed, and every message has to work harder to drive revenue.
That means personalization can’t be limited to a few triggered flows or special campaigns. It has to be built into every email you send.
Personalization has to happen inside the email
Most brands still rely on static templates or isolated triggered flows to deliver personalized content — but that’s no longer enough. With Promotions tab visibility declining, personalization needs to live inside every message you send, whether it’s a batch campaign or a triggered email.
That’s what makes Zembula Dimensions™ so powerful. It’s a platform built to automate real-time personalization across batch and triggered emails, all while streamlining production overhead. With Dimensions, you can embed Smart Banners™, Smart Kickers™, and Smart Blocks™ directly into your existing templates. These dynamic modules update at the moment of open, so each customer sees their most relevant message, whether the email was sent yesterday or five minutes ago.
This shift is why enterprise retailers that personalize within daily sends (not just automation) are seeing the biggest revenue gains. J.Crew is a perfect example. Using our approach, they saw a 41x return on spend.
Real-time personalization without slowing production
Scaling personalization usually comes with tradeoffs — more creative versions, more time in development, and longer periods of QA ensuring brand consistency. But with Dimensions, teams can add personalized content to every email without adding more manual tasks and labor.
Smart Banners, Smart Kickers, and Smart Blocks slot into your existing templates with a single snippet of code. They pull in real-time data and render personalized content at open. So, there’s no need to pause campaigns to rebuild layouts or create new assets every time something changes.
That means you can move faster, reduce QA cycles, and still deliver highly relevant content in every send. It’s how brands like J.Crew, Forever 21, and Thrive Causemetics have scaled personalization across daily email sends, not just special campaigns, while keeping marketing teams focused on what matters most.
Customers implementing this approach have seen a 10-17% lift in revenue, higher click-through rates, and stronger overall performance.
Measure what really matters
Most email teams still rely on A/B testing to evaluate performance. But those results rarely tell the full story. When you personalize content inside every email, a single send doesn’t capture the long-term impact on revenue. And even the slightest inconsistency among sends can actually negatively impact campaigns over the long run, something a single-day test wouldn’t be able to capture.
That’s why shifting to longitudinal audience testing matters. It’s the gold standard. By tracking performance across time and campaigns — not just one-off experiments — marketers can see how different personalization strategies contribute to incremental revenue. It’s a more accurate, more strategic way to measure what actually drives results.
Personalization doesn’t have to mean more work. With the right system in place, enterprise retail marketers can turn every email — batch and triggered — into a consistent source of incremental revenue.
The smart suite of products inside Dimensions makes that possible, helping brands increase visibility, accelerate production, and deliver relevant content that actually performs. And it all happens automatically, streamlining production and removing bottlenecks.
Randy Levy is a seasoned technology and marketing leader with a career that began unconventionally at DoubleClick in 1999. After initially being rejected, he boldly showed up on the company’s start date, earning a meeting with the VP—and ultimately, a job offer that launched his career in tech.
Today, Randy serves as the Chief Revenue Officer at Zembula, where he and his team help brands leverage real-time messaging and data-driven personalization to drive revenue. Passionate about partnerships and innovation, he is dedicated to helping enterprise retailers create greater value in their customer interactions.
Beyond his work at Zembula, Randy leads The Village, a thriving community of over 1,500 marketing and customer experience professionals who support each other in their careers.
For more on Zembula or The Village, feel free to connect with him on LinkedIn.
The Promotions tab has reshaped how customers engage with email. Batch sends are still critical, but enterprise retailers can’t rely on timing or volume alone to drive performance. When visibility matters more than ever, to stand out and generate revenue, every email needs to include personalized content that’s built to convert.
That’s where Smart Banners™ and Smart Blocks™ come in. Used together, they help enterprise retailers increase visibility, scale personalization, and turn both batch and triggered emails into consistent revenue drivers.
Double down on personalization
Smart Banners (and Smart Kickers™) work alongside Smart Blocks. They’re built to work together. They give retail marketers multiple, high-impact opportunities to personalize every email while reducing manual workloads and streamlining production.
Smart Banners live at the top of every email and are typically used to drive action: think abandoned cart reminders, shipping updates, or loyalty point alerts. Smart Blocks, by contrast, appear within the body of the email and are perfect for merchandising — personalized product recommendations, category modules, and promotion grids.
These personalization products are powered by Dimensions™, our platform for automating real-time personalization across batch and triggered email sends. Once added to your existing templates, these dynamic modules pull in live customer data and update content at the moment of open, so every email feels current and personalized without slowing your team down.
Drive conversions and merchandise at the same time
Combining Smart Banners and Smart Blocks in one email gives you a clear path to do more with every send. Use the banner to drive urgency. For example, reminding customers about their abandoned cart with the product image, rating, and clear call to action. Then follow it up with a Smart Block that highlights relevant product recommendations based on their browsing or purchase history.
This approach is a low-effort, high-impact strategy. The top of the email delivers a conversion-focused trigger, while the body reinforces it with personalized merchandising content.
And it happens all automatically, without creating new templates or launching multiple versions. Whether the message is batch or triggered, your customers see real-time, data-driven content that’s built to convert.
See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.
Built for how customers actually read email
In the Promotions tab, visibility is limited. And attention is short. Some customers only see the top of the message, while others scroll straight to the middle or the bottom of the email. That’s why using a combination of Smart Banners, Smart Kickers, and Smart Blocks in the same email works so well.
Visibility matters because customers can’t act on what they don’t see. In the Promotion tab, where most marketing emails now land, even your best-performing content can get buried beneath the fold or overlooked entirely. If personalized messages aren’t placed where they’re likely to be seen (in more than just triggered emails) you’re missing revenue opportunities — no matter how strong the offer or creative may be.
With this approach, you’re creating multiple, strategically placed opportunities to drive action and increase revenue. This bookend approach increases the likelihood that your highest-performing content gets seen, no matter how the reader engages. And because all modules pull from live data, your message stays relevant, even if the email was sent hours or days earlier.
Do more with every send
Smart Banners and Smart Blocks work together to help enterprise marketers turn every email into a high-performing, personalized experience without increasing creative lift. Whether you’re sending a batch campaign or a triggered message, this approach helps maximize visibility, reinforce key offers, and drive incremental revenue.
Request a demo to see how combining real-time modules can help you get more from the emails you’re already sending.
Randy Levy
Chief Revenue Officer, Zembula
Randy Levy is a seasoned technology and marketing leader with a career that began unconventionally at DoubleClick in 1999. After initially being rejected, he boldly showed up on the company’s start date, earning a meeting with the VP—and ultimately, a job offer that launched his career in tech.
Today, Randy serves as the Chief Revenue Officer at Zembula, where he and his team help brands leverage real-time messaging and data-driven personalization to drive revenue. Passionate about partnerships and innovation, he is dedicated to helping enterprise retailers create greater value in their customer interactions.
Beyond his work at Zembula, Randy leads The Village, a thriving community of over 1,500 marketing and customer experience professionals who support each other in their careers.
For more on Zembula or The Village, feel free to connect with him on LinkedIn.
Some of your highest-performing emails are probably triggered ones — shipping updates, loyalty alerts, abandoned carts, and account messages. They get opened and seen. But they’re often locked inside triggered flows that only reach a narrow segment of your audience.
With Smart Banners™ and Smart Kickers™, that changes. Enterprise retailers can now take the personalized, revenue-driving content that performs best in triggered emails and bring it into your daily batch sends. That helps increase visibility, drive more action, and make every email work harder.
Your best content is trapped
Shipping notifications, order updates, loyalty messages, these are the emails your customers actually open. But, because they’re tied to individual actions, they’re often siloed in transactional flows that only reach a small percentage of your audience.
Meanwhile, your batch emails go out every day. But they’re often missing the content that performs best. That disconnect matters more than ever. If you’re not reinforcing your highest-converting messages in the emails most customers see, you’re leaving revenue on the table.
In the Promotions tab era, visibility is limited. If your most effective messages only appear in triggered flows, they’re not being seen at scale.
With Smart Banners and Smart Kickers, you can bring your highest-performing personalized triggered content into batch sends. That helps enterprise retailers expand reach, reinforce key messaging, and turn everyday emails into revenue-driving opportunities.
The bookend strategy that scales
Smart Banners and Smart Kickers work together to bring personalized, high-performing content into every email, all while streamlining production and reducing manual bottlenecks.
Smart Banners appear at the top of the message, where visibility is highest. They’re ideal for relevant conversion-focused content like abandoned cart updates or local sale promotions. Smart Kickers anchor the bottom of the email and give you a second opportunity to reinforce that message or introduce the next best action.
Both are built using Zembula’s Dimensions™ platform, update at the moment of open, and slot into your existing templates with just a single snippet of code. That means you can add real-time, personalized content to batch and triggered sends, no custom templates, manual updates, or added creative work required.
Get the best insights
Embedding Smart Banners and Smart Kickers into daily sends increases visibility immediately. And it also gives you a better way to measure what’s actually working.
Because these modules appear in every email and update in real time, they generate consistent, repeatable data across your audience. That creates the ideal conditions for longitudinal audience testing. So you’re not just tracking opens and clicks from a single send, but understanding which messages and placements consistently drive incremental revenue over time.
It’s a smarter way to optimize personalization strategy, and it’s how leading enterprise retailers are moving beyond traditional A/B tests. See how brands like J.Crew use this approach to generate 41x return on spend.
Real use cases that can drive results
The power of Smart Banners and Smart Kickers is in their flexibility. You can take your best-performing triggered content and reuse it across batch sends without changing your templates or slowing production, automating brand consistency.
Feature an abandoned cart banner in your next campaign to bring shoppers back into the funnel.
Reinforce loyalty status or show reward progress, nudging customers toward their next milestone.
Drop in a subscription reminder in a batch email and follow it with a birthday offer.
Add a welcome message to new subscriber campaigns to increase early engagement.
These messages already work. But with Smart Banners and Smart Kickers, enterprise retailers can add them to every email, expanding reach and increasing visibility where it counts.
Make your best content work harder
If the content driving the most revenue is only seen in a handful of triggered flows, you’re not getting the full return on what you’ve already built.
Smart Banners and Smart Kickers let enterprise teams reuse their best-performing messages across batch sends, increasing visibility, scaling personalization, and driving incremental revenue without slowing down production.
Request a demo to see how easy it is to bring real-time personalization into every email you send.
Randy Levy
Chief Revenue Officer, Zembula
Randy Levy is a seasoned technology and marketing leader with a career that began unconventionally at DoubleClick in 1999. After initially being rejected, he boldly showed up on the company’s start date, earning a meeting with the VP—and ultimately, a job offer that launched his career in tech.
Today, Randy serves as the Chief Revenue Officer at Zembula, where he and his team help brands leverage real-time messaging and data-driven personalization to drive revenue. Passionate about partnerships and innovation, he is dedicated to helping enterprise retailers create greater value in their customer interactions.
Beyond his work at Zembula, Randy leads The Village, a thriving community of over 1,500 marketing and customer experience professionals who support each other in their careers.
For more on Zembula or The Village, feel free to connect with him on LinkedIn.
Every email you send should drive action. But not every call to action (CTA) belongs in the same place. Some CTAs are built to generate revenue. Others support engagement or long-term brand value.
In the Promotions tab era, visibility is limited. Customers skim quickly, and if your most important messages aren’t strategically placed, they’ll be missed. That is why your CTA strategy has to do more than look good; it has to help you drive revenue in every email you send.
The key is balancing primary revenue-driving CTAs with supporting content that builds engagement for the long term. The trio of Zembula’s Smart Banners™, Smart Kickers™, and Smart Blocks™ help enterprise retail email marketers structure emails for performance, giving every message a clear focus and more opportunities to convert.
Where do your primary CTAs belong?
Your most important CTAs, the ones directly tied to revenue, need to be the most visible. These include actions like completing a purchase, updating a subscription, activating a loyalty offer, or responding to a limited-time promotion. They’re time-sensitive, conversion-focused, and too valuable to bury.
In the Promotions tab era, where consumers often approach their emails like a curated feed, they skim or scroll past marketing content. So when they do open messages, placing key CTAs at the top and bottom of your email increases the chance they’ll be seen and acted on.
That’s what Smart Banners and Smart Kickers are built to do. Banners appear at the top of messages. Kickers reinforce the same offer or prompt follow-up action at the bottom. Together, they bookend the message with real-time, personalized content.
And because both are powered by Dimensions™, Zembula’s platform for automating dynamic personalization, they update at the moment of open, ensuring customers always see the most relevant message, regardless of when the email was sent.
Common primary CTAs include:
Abandoned browse or cart reminders
Welcome or reactivation prompts
Loyalty milestones or point redemption
Birthday or subscription renewal offers
These core triggers shouldn’t only live in isolated flows and are ideal for being surfaced inside daily sends via Smart Banners and Smart Kickers.
Secondary CTAs should support — not compete
Secondary CTAs can still drive meaningful action, but they’re not the first thing your audience should see. Think product recommendations, customer reviews, videos, loyalty updates, or personalized content blocks around specific merchandising.
These elements help educate, reinforce, and re-engage. But if they’re placed above the scroll, they can compete with your primary CTA and dilute performance.
Designed to sit within the body of your emails, Smart Blocks let you personalize without distracting from the core message. These dynamic content blocks are ideal for showcasing additional product information, surfacing behavioral insights, and adding touchpoints like countdown timers and polls.
And because they update in real-time, you don’t have to rebuild templates or delay your send.
Common secondary CTAs include:
Product or category recommendations
1:1 content blocks or personalized hero images
Add-to-calendar for events and sales
Geolocation weather-based content
Educational updates, videos, polls, or loyalty point info
Smart Blocks are how enterprise retail teams like J.Crew and Thrive Causemetics scale secondary personalization without compromising revenue-driving focus.
See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.
Structure drives performance
When personalization is scattered or inconsistent, it’s not only hard to measure what’s actually working, but it can be detrimental to performance. When you use a repeatable structure with messaging and branding that’s automated to be consistent across batch and triggered sends, you create the foundation for smarter optimization.
This structure doesn’t just increase visibility and revenue in the short term. It also creates the conditions for longitudinal testing, where you can track how different combinations of CTAs perform over time across real customer behavior — not just one-off opens or clicks.
It’s a more accurate way to evaluate what drives revenue and a smarter way to refine your strategy without guessing or false positives.
Build smarter emails that convert
When every email has a clear structure and purpose, you get more from each send — more visibility, action, and measurable results. With Smart Banners, Smart Kickers, and Smart Blocks, enterprise retailers can design emails that prioritize revenue without sacrificing flexibility.
Primary and secondary CTAs don’t have to compete. With the right placement, they can work together to move customers through the funnel and improve performance and revenue over time.
Randy Levy is a seasoned technology and marketing leader with a career that began unconventionally at DoubleClick in 1999. After initially being rejected, he boldly showed up on the company’s start date, earning a meeting with the VP—and ultimately, a job offer that launched his career in tech.
Today, Randy serves as the Chief Revenue Officer at Zembula, where he and his team help brands leverage real-time messaging and data-driven personalization to drive revenue. Passionate about partnerships and innovation, he is dedicated to helping enterprise retailers create greater value in their customer interactions.
Beyond his work at Zembula, Randy leads The Village, a thriving community of over 1,500 marketing and customer experience professionals who support each other in their careers.
For more on Zembula or The Village, feel free to connect with him on LinkedIn.
Our Favorite Email Personalization Examples From 2024
Email personalization is no longer a luxury. It’s a must-have tool for marketers looking to enhance engagement, build trust, and drive revenue. Personalization is a core component of customer experience, which is increasingly at the heart of brand strategy.
If you want to overcome the hurdles facing your brand — more content shock, lower attention spans, increased competition in the inbox — then personalization is where you can stand out.
Here are some of our favorite email personalization examples from 2024 to prove it.
Forever 21 Sees 11x ROAS from Email Personalization
Fashion giant Forever 21 used a combination of personalized Smart Banners™ to drive revenue while ensuring the marketing team wasn’t bogged down with extra manual tweaks and processes.
Using a pool of Smart Banners™ that featured an abandoned cart, abandoned browse updates, and another abandoned cart with a low inventory stock alert, they saw an 11x increase in ROAS compared to past campaigns.
Makeup Cartel Uses Birthday Smart Banners™ for a Better Customer Experience
Surprise and delight have long been a mantra for marketers. Let’s face it: who doesn’t love seeing something fun in their inbox? Now, add personalization to the mix.
That’s exactly what Makeup Cartel did with their birthday Smart Banner™ campaign. Sure, you probably already include customer birthdays in your campaigns, but what happens if they don’t see the message? With a personalized Smart Banner™, set the display rules to automatically display birthday offers for as long as you like to ensure your readers don’t miss out.
Hat Heaven Paired Loyalty Points with Abandoned Cart Updates for More Revenue
Hat Heaven created one of our favorite ways to use email personalization. As an eCommerce brand, abandoned cart emails are crucial for re-engaging shoppers and driving revenue.
Shoppers who received the abandoned cart banner could see exactly how their points applied to dollars, with the banner displaying the item’s final price. This banner helped remind members they had points and removed friction by doing the math for them.
Thrive Causemetics Uses Personalized Smart Banners™ with Product Reviews
Every marketer knows that triggered abandoned cart emails are critical to their overall success strategy. But, if shoppers miss the standard triggered emails, then a revenue opportunity goes out the door.
That’s why Smart Banners™ are so important. You can use them to ensure a triggered abandonment campaign gets seen. But that’s not all; these dynamic content banners have vital real estate to increase visibility and space for copy designed to drive action.
Another favorite example is from Thrive Causemetics. The makeup brand uses a deep pool of banners to help engage its subscribers. One brilliant approach is to take a traditional cart abandonment banner and add personalized product ratings and reviews.
We all know that consumers respond more to the opinions of other shoppers, so featuring these in the banner can help the consumer overcome objections, see the product in a positive light, and take action.
Let Zembula Help You Get More From Email in 2024
Our amazing clients have been putting Smart Banners™ (and Smart Blocks™) to use in innovative and inspiring ways all year. And the results speak for themselves: boosts in conversion, revenue, and ROAS while delivering a better customer experience.
If you’d like to replicate some of these results in 2024, we’d love to show you how to start with Zembula.
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
One of your main goals as a marketer is to increase your Return on Ad Spend (ROAS). This metric measures how effectively your email marketing campaigns bring in revenue.
By focusing on strategies that can enhance your ROAS, you can ensure that every dollar you spend on your campaigns yields maximum returns, boosting your revenue and keeping your customers happy.
Ready to improve your ROAS? We’ve got some best practices to follow. Here’s where to get started.
Understand Your Audience
Feels obvious. But the reality is if you don’t know who you’re targeting and what your audience wants in your campaigns, it’s hard to get the most out of them. Here’s where data can make a difference.
By tailoring your messaging, you’re more likely to hit the mark with your campaigns. A well-targeted email increases the likelihood of engagement and conversions, directly enhancing your ROAS. It’s not just about reaching people; it’s about getting the right people the right message.
Embrace Email Personalization
Personalization is no longer just an option; it’s a necessity. With consumers inundated with emails, making your message stand out is crucial. Use your data on your customers to personalize emails beyond just covering the basics. Instead, hyper-personalize.
Instead, tailor messaging based on past purchases, browsing history, or engagement patterns. Personalized emails can drive action, increasing open and click-through rates, which leads to higher engagement and more revenue.
A personalized approach helps ensure your marketing spend is more likely to result in sales, improving your ROAS.
Leverage Automation and AI
Personalizing emails is great, but personalizing at scale hasn’t always been easy — until now. Embrace automation and AI to help you send timely and relevant personalized emails to your list.
Rather than worrying about time-consuming tweaks or manual errors, automated triggered email sequences such as welcome, abandoned cart, and re-engagement campaigns can drive engagement and conversion rates.
Our AI-powered Campaign Decision Engine reads and analyzes your customer data, looking at shopping history and behavior, then predicts the messages most likely to get engagement. It all happens with a single snippet of code, leaving you more time to develop winning campaigns and less time worrying about manual processes and workflows.
Optimize For Mobile
In a mobile-first world, emails must be readable and engaging on smaller screens. Mobile optimization ensures your emails are accessible to a larger audience, increasing the likelihood of engagement. Better engagement means more clicks, more conversions, and a higher ROAS.
Here’s another area where Smart Banners™ help you stand out. Because they sit at the top of every email, your most important, revenue-driving messages take up the most valuable real estate on a mobile device. That ensures your calls to action are seen and easy to engage with, especially since consumers are less likely to click the more they have to scroll.
Utilize User-Generated Content
User-generated content, such as customer reviews, testimonials, photos, and videos, is crucial in building trust and authenticity in your brand. Plus, research shows that consumers respond to the ratings and reviews of other customers more than anything else. So, it’s important to find a way to highlight them.
Beyond building trust and credibility, UGC is an effective way to drive engagement and add more personalization to your emails. Smart Banners™ are the perfect tool to add personalized UGC to your emails. These dynamic content blocks allow you to feature product images and animated ratings and reviews, helping to encourage clicks and conversions.
Let Zembula Help Boost Your ROAS
If you’re ready to maximize your ad spend to get more out of your email campaigns, we’d love to help. We’ve worked with brands like Forever 21 to help boost their ROAS 11x.
With the Zembula platform, creating personalized email campaigns that automate at scale is easy. We do the heavy lifting for you, ensuring every email you send is tailored to your reader based on the display parameters you set.
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
In an ideal world, every business decision drives a return on investment; the same is true for email marketing. Return on investment (ROI) is a profitability ratio used to measure the profitability of marketing efforts.
In email marketing, ROI helps determine the effectiveness and profitability of email campaigns. Understanding metrics like ROI, along with return on ad spend (ROAS), allows marketers to measure campaign performance.
Here’s what you need to know about ROI and email marketing.
How do we measure ROI in email?
Email marketing ROI helps you determine the revenue you’ve pulled in from your marketing while accounting for the expenses of conducting it. So, it shows how much money you’re making (or losing) from your email marketing campaigns.
Here’s the formula to help calculate it:
Email ROI = (net profit of email campaign – the cost of the email campaign / the cost of the email campaign) x 100%
Here’s an example to help you run the numbers:
Your net profit from an email campaign is $300,000.
The cost of the campaign is $25,000.
Email ROI = ($300,000 – $25,000 / $25,000) x 100%
Email ROI = 1,100%
So, the ROI for this campaign is 1,100%.
It means that for every dollar spent on your email marketing campaign, you gained a return of about $11, in addition to recouping your initial investment.
Where to find the numbers
You may not love digging into numbers as a marketer, but the data is where the magic happens for many successful email campaigns. The good news is that calculating email ROI is relatively straightforward.
But you’ll need to know where to find your numbers, especially since some may overlap.
You may have a dashboard for net profit that calculates it for you. If not, you’ll want to identify all the sales directly attributed to the campaign and then multiply the number of conversions by the average value of each to get the total revenue. Then you’ll subtract the campaign costs from that number — you’ll need to find the campaign costs anyway to determine ROI.
When calculating the campaign costs, don’t forget to include the following:
Advertising spend
Cost of goods sold
External tools or software
Employee wages or agency fees for creative and technical costs
Other general operational costs
Once you have these numbers, you can get a much more accurate picture of your ROI.
Why is email ROI important?
Understanding ROI helps you determine if your email marketing efforts are profitable or if you’re spinning your wheels and need to make changes.
Not knowing the actual profitability of your marketing can lead you in the wrong direction. So, it is critical to understand what it can tell you.
There are many reasons why email ROI is important, including:
Competitive advantage: Brands that effectively maximize email ROI have an edge over competitors not leveraging their email marketing as efficiently.
Performance evaluation: ROI is a key metric for assessing the success of campaigns and overall email marketing strategies and helping determine the most effective ones.
Optimization: Knowing the results of campaigns allows marketers to identify areas for improvement and optimize revenue for future campaigns.
Financial justification: Email ROI shows brands the financial return of email marketing efforts, providing a clear picture of profit, which can help justify expenses.
Improve creativity: By understanding which campaigns have the best ROI and ROAS, marketers can see what resonates with readers, inspiring new innovative ideas and approaches.
According to recent data, email ROI ranges from around $32 to $45, depending on the industry, with an average of $36. So, for every dollar spent, brands see $36 in return. That shows the power of email marketing and why it’s such a critical channel for brands to connect with consumers.
Let Zembula help improve your email ROI
Every marketer wants to find ways to help boost the bottom line and operate more efficiently. We can help you do that.
With the Zembula platform, it’s easy to create personalized email campaigns that generate clicks, conversions, and revenue without adding extra time, energy, and expense.
We’d love to help you improve and optimize your email campaigns. Contact us to learn more.
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Personalization, in and of itself, is one thing. And make no mistake, not only is it important, it’s absolutely essential for your success now that today’s consumers have come to expect it.
But let’s cut through the hype and get to the heart of the matter: Does personalization truly translate into tangible, revenue-boosting outcomes?
That’s what we’re talking about today.
When personalization evolves into a dynamic force that drives substantial results, it takes on a distinct identity. We call it “performative personalization”. In other words, it’s personalization that actually performs and delivers measurable results.
If you’re curious about how leading companies have harnessed Zembula’s performative personalization solutions to enhance their bottom line, you’re in for an enlightening journey.
Let’s get to performative personalization ideas for email so you can apply these same methods to your email marketing.
Ready to boost your bottom line? Let’s get started!
Achieving remarkable revenue growth: The Thrive Causemetics story
Passion for meaningful causes and a commitment to cruelty-free, vegan beauty products define Thrive Causemetics. However, like any business, they aim to optimize their revenue streams. When Thrive Causemetics recognized the transformative potential of personalization in their email marketing, they turned to Zembula for solutions.
The goal was clear: Enhance customer engagement and boost revenue. To achieve this, Zembula and Thrive Causemetics crafted a message pool consisting of six distinct Smart Banners™ strategically designed for emails addressing various scenarios, including browse abandonment, cart abandonment, loyalty promotions, shipment tracking, birthday greetings, and a welcome series.
The magic happened with Zembula’s Campaign Decision Engine, which seamlessly determined the most suitable Smart Banner™ for each individual recipient with precision and accuracy.
The outcome?
Thrive Causemetics witnessed a remarkable 10-17% surge in revenue for emails featuring these personalized banners — a bottom-line boost that’s nothing short of attention-grabbing.
Makeup Cartel’s Smart Banner™ success story
When it comes to elevating email marketing to an art form, Australian beauty brand Makeup Cartel stands out as a shining example. Once again, their secret weapon has been Zembula’s innovative solutions, which have breathed new life into their campaigns and propelled their revenue to impressive heights. And just like with Thrive Causemetics, Makeup Cartel’s Success Story starts with personalized Smart Banners™.
One Smart Banner™ that has truly stolen the spotlight is their birthday banner. It’s a masterpiece that seamlessly weaves together uniqueness, animation, and, above all, personalization. It’s not just an eye-catching visual; it’s a sophisticated tool that leverages customer data to suggest products tailored to each individual shopper.
Think of the common practice of offering a birthday gift. Now, think about transforming this routine gesture with the power of Zembula’s Smart Banner™ technology. These dynamic banners, meticulously crafted for each recipient, rise above the noise of a cluttered inbox.
City Mattress hits the bullseye with personalization that pays
Zembula embarked on another transformative campaign, this time partnering with City Mattress. We helped them charter a path toward amplified personalization in email marketing.
The strategy? A carefully crafted message pool designed to cater to the diverse buying stages of City Mattress’ typical customers. Using their customer data, our Campaign Decision Engine selected the right Smart Banner™ for each individual recipient.
City Mattress no longer sent generic messages to its entire email list. Instead, it delivered emails hyper-focused on each customer’s journey.
Corey Schuchman, Director of Marketing and eCommerce for City Mattress, summarized the results: “Adding Zembula to our marketing mix has been a huge success for our brand. We’ve been able to add sophisticated personalization to our emails with little extra effort. It has improved our customer experience and engagement. Month over month, we have seen emails with Zembula banners be our top-performing emails.”
How can Zembula’s solutions help you?
Hopefully, in reading these use cases, you’ve been able to picture your own situation and how Zembula’s proprietary tools can help you be more effective.
The thing to remember is that all of this is so easy. All you need is the data you’re already collecting. Our solutions take care of the rest.
If you’re ready to turn personalization into performative personalization, we’re excited to help you.
Marc Sheforgen writes email service provider content for Zembula. Beyond that, he’s all about parenting, coaching kids, record collecting, travel, and adventure. If it’s fun, he’s for it.
15 Email Personalization Stats for 2024: Here’s What to Know
Email personalization is no longer just nice to have. If you want to see real success in your email marketing and drive revenue, it’s a requirement.
Consumers increasingly expect custom content from brands, 1:1 messages tailored to their needs and interests. That’s the minimum to get them to pay attention to you, so if you aren’t doing it?
You’re facing an uphill battle to get attention, never mind clicks and conversions. Still not sold on how personalization in email can drive more revenue? Here are some convincing email personalization stats for 2024.
The data to know about personalization in email in 2024
If you want to run successful email marketing campaigns, personalization can impact your success. At Zembula, we focus on personalization for revenue optimization — ensuring your emails are personalized using data-driven insights based on customer interest, needs, and behavior.
We call it performative personalization. It’s the personalization that matters to your subscribers and moves the needle, helping drive conversions and revenue.
Let’s dive into the numbers.
1). Almost 75% of consumers say they get frustrated with an impersonal shopping experience.
2). Over 60% of consumers say they’ll stop buying from companies that don’t effectively use personalization strategies.
11). Personalization is critical, yet only about 20% of retailers currently personalize emails.
12). Another 60% of shoppers return to finish their purchase after getting a personalized abandoned cart reminder.
Now, how about some of our stats in action? That’s right; our fabulous clients have seen significant growth in conversions, clicks, ROAS, and revenue using our platform.
Smart Banners™ and Smart Blocks™ open up a world of possibilities, both improving your customer experience and boosting email marketing return on investment.
13). Thrive Causemetics has seen a 10-17% boost in revenue using personalized Smart Banners™ in their campaigns.
15). Fashion giant Forever 21 saw an 11x in ROAS using a Smart Banner™ strategy.
In 2024, personalization in email marketing becomes increasingly important. Stop sending generic messages; instead, tailor your emails from top to bottom for each reader.
Let Zembula help boost your revenue in 2024
Now you know that personalization matters more than ever. In 2024 and beyond, email personalization becomes increasingly critical to success.
So, if you’re worried you don’t have the tools, skills, and expertise to personalize at scale, we can help. The Zembula platform is designed to make it easy, automating personalization using data-driven insights.
We help you collect your customer data and deliver the personalized messaging that matters most to them, building more trust in your brand and driving engagement over the long term.
Want to know more about how email personalization can drive more revenue in 2024? Get in touch. We’ll set you up with a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Personalization is more than just a buzzword. It’s the key to the kingdom — especially when it comes to email marketing. As budgets squeeze and brands need to do more to stay competitive, it’s increasingly difficult to see a significant return on investment (ROI).
However, email marketing can often be the exception. Research shows it has a powerful ROI, seeing $42 in return for every $1 spent. And since email marketing is still most brands’ primary (and most successful) communication channel, getting the most out of every email sent matters.
That’s why email personalization matters so much. It’s proven to drive clicks, conversions, and revenue, improving ROI and adding to your bottom line. If you want to see how email personalization helps ROI, keep reading.
Personalizing emails can significantly improve email marketing ROI
A better ROI has a direct impact on brands. In the practical sense, improving ROI can help justify or increase your marketing budget, highlight efficiency, and dictate where funds should be allocated.
But exactly how email personalization can achieve that may be a bit more fuzzy, especially if you aren’t sure where to start. Here’s the good news. There are plenty of approaches you can take in your email marketing strategy that will have a direct positive impact on your email ROI.
Personalization plays a big role in it. We use an approach called performative personalization. It’s a data-driven method targeting the personalized messaging most likely to lead to conversions and revenue. If you want to improve email ROI, here are a few reasons why focusing on email personalization can help you move the needle.
Increased conversions and revenue
Getting a reader to open an email is the first hurdle. The next? Clicks. Content tailored to each reader based on their interests and behavior makes your calls to action far more compelling, leading to more clicks and conversions. Our clients have seen a 10-17% lift in revenue in emails using personalized Smart Banners™.
More relevance
Consistently delivering relevant messages to your audience is a challenge. But, with email personalization and tools like Smart Banners™, it’s easier than you think. When readers consistently get emails relevant to them and their needs, they’re more likely to see your brand in a positive light and engage. When you have seconds to make an impression in the inbox, relevant messages capture attention.
Better customer experience
Customer experience is critical to overall brand success today. So, thinking about how your audience receives and reads your emails matters more than ever. Tailor every email you send with Smart Banners™ and Smart Blocks™ and give your reader a custom email experience from top to bottom. That will help build brand loyalty, turning shoppers into your biggest fans while improving lifetime customer value.
More selling opportunities
The Zembula platform makes it easy to personalize product recommendations for every subscriber. Pulling in customer data, you can display recommendations based on past browse and buying history. Use Smart Banners™ and Smart Blocks™ to feature additional personalization tactics, including up-sells and cross-sells, more likely to convert. With our approach, you have a variety of tools that tap into data to help drive more revenue.
Better customer retention and re-engagement
While many brands focus on filling the funnel with new customers, savvy marketers also realize the importance of keeping those who have bought from you engaged. Personalized emails help you connect with your current customers and reach those former shoppers who haven’t bought in a while.
Embrace email personalization with Zembula
Personalizing emails makes messaging more targeted, effective, and engaging, which can directly impact the ROI of email marketing campaigns.
If you want to stop seeing metrics decrease and instead boost KPIs like ROI and return on ad spend, then it’s time to take email personalization seriously.
We’d love to help. Our clients have seen 10-17% lifts in revenue when using the Zembula approach to email personalization. Want to see similar numbers?
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
