Skip to Main Content

Abandoned Browse

Unlock the full revenue potential of browse

Go beyond the basic browse message and incorporate more customer data to deliver an exceptional customer experience and increase revenue.

Book a Demo

Are you maximizing the potential of all your existing customer data?

Flowchart Titled &Quot;Abandoned Browse&Quot; With Branches To Various Topics: Social Proof, Subscription, Order, Person, Shipment Tracking, Abandoned Cart, Welcome, Loyalty, Reactivation, Coupons.

Create multi-dimensional banners that drive significant revenue lift

Abandoned browse with:
Abandoned Browse + Welcome Discounts

Apply welcome discounts to abandoned browse and increase conversion rates 2-3x from a standard browse message.

Welcome Discounts
Abandoned Browse + Loyalty

Show loyalty status and points applied to the abandoned browse message and increase conversions 2-3x over a standard browse message.

Loyalty
Two Promotional Product Advertisements With Placeholders For Personalized Details, Prices, And Discounts. Both Ads Feature A Product Image, Old And Discounted Price, And A Button To View The Product.
Abandoned Browse + Subscription

Upsell abandoned browse by promoting subscription to products that customers have previously purchased that they recently browsed.

Subscription
Email Reminder Showing Products Left In The Cart With Option To Add To Order. Includes Product Images, Descriptions, And &Quot;Buy Now&Quot; Buttons.
Abandoned Browse + Buy now pay later (BNPL)

Increase the conversion rate of your abandoned browse message by showing the price when broken out into 4 payments with Klairna, Affirm, or other BNPL providers.

Email Template Showing A Sale Notification For A Product With The Option To View The Product. Sections Include Product Images, Pricing Information, And A &Quot;View Product&Quot; Button.
Abandoned Browse + Birthday

Increase abandoned browse conversions by applying the Birthday discount to the browsed item and increase conversions 2-3x over a standard browse banner.

Birthday
Email Template With A Birthday Promotion. Top Section: Single Product Offer With Discount And Original Price. Bottom Section: Multiple Product Offers With Discounts And Original Prices. &Quot;View Product&Quot; Buttons Provided.
Abandoned Browse + Social Proof

Build trust with animated and rotating reviews to provide social proof for browsed products to increase conversion rates.

Email Template Showcasing Product Reviews And A &Quot;Go To Cart&Quot; Button. The Email Template Includes Placeholders For The Recipient'S First Name, Product Name, Product Images, And Review Text.
Abandoned Browse + New Combinations

Work with Zembula’s team of experts to create new and unique data combinations that perform with your audience!

An Email With A Subject Line, An Icon Of A Lightbulb, And Several Question Marks In The Header And Body Content. The Email Has A Blue Theme And Includes Some Text Placeholders.
Two Promotional Product Advertisements With Placeholders For Personalized Details, Prices, And Discounts. Both Ads Feature A Product Image, Old And Discounted Price, And A Button To View The Product.
Email Reminder Showing Products Left In The Cart With Option To Add To Order. Includes Product Images, Descriptions, And &Quot;Buy Now&Quot; Buttons.
Email Template Showing A Sale Notification For A Product With The Option To View The Product. Sections Include Product Images, Pricing Information, And A &Quot;View Product&Quot; Button.
Email Template With A Birthday Promotion. Top Section: Single Product Offer With Discount And Original Price. Bottom Section: Multiple Product Offers With Discounts And Original Prices. &Quot;View Product&Quot; Buttons Provided.
Email Template Showcasing Product Reviews And A &Quot;Go To Cart&Quot; Button. The Email Template Includes Placeholders For The Recipient'S First Name, Product Name, Product Images, And Review Text.
An Email With A Subject Line, An Icon Of A Lightbulb, And Several Question Marks In The Header And Body Content. The Email Has A Blue Theme And Includes Some Text Placeholders.

Why Is Zembula Perfect For Your Daily Email Personalization?

Book a Demo
Hundreds of personalized use cases

The long-tail of combining customer data and design in unique ways drives 65% of your total revenue lift with Zembula Dimensions™. Our composition engine makes it quick and easy to create this long tail of use cases, along with providing the decision engine to always pick and personalized the perfect use case for every consumer in every unique moment.

A Webpage Displays A List Of Email Templates Including &Quot;Abandoned Cart,&Quot; &Quot;Abandoned Browse,&Quot; And &Quot;Reactivation,&Quot; Each With Corresponding Icons And Layout Options.
Maximize the ROI of your customer data

The customer data you’ve worked so hard to collect is best leveraged to deliver the long-tail of personalization in your daily email. Why? Because your daily email is the heartbeat of your marketing program, and it’s the most likely email to be opened when a consumer looks at their inbox. If you have exactly the right personalization in every one of those emails, consumers will reward you by spending more.

A Performance Results Dashboard Showing Unique Conversions, Conversion Rate, Revenue, Transaction Lift, And Improvements. The Dashboard Includes A Line Graph Of Relative Performance And Details Of Different Test Variants.
Works seamlessly with every ESP

It’s as simple as dropping an image at the top and bottom of your master email template. Once the images are placed, you never have to touch them again. Zembula dynamically picks from hundreds of use cases to display the perfect personalized experience in every open, and you can add additional use cases any time without updating the html in your email template.

Two App Icons Connected By Dotted Arrows: One Icon Features A Stylized Letter &Quot;Z&Quot; And The Other A Green Mail Envelope.
No change to your daily workflow

Once you’ve dropped the Zembula image at the top and bottom of your daily email’s master template, that’s it! You won’t have to change anything or manage anything on a daily basis. It’s also easy to add and test in new use cases, which can all be done within the Zembula platform without having to update your email HTML!

A Square Icon With A Pink Diagonal Line Cutting Across A Circle Labeled &Quot;Change&Quot; In The Center, Surrounded By A White Background And A Soft Blue Border.
Every $1 spent with Zembula makes you $11+

Across all our enterprise retail customers, Zembula consistently delivers at least 11x return on spend. You’ve invested a lot in collecting valuable customer data, and Zembula provides the solution you need to maximize the revenue return on that data.

Bar Chart With An Upward Arrow Depicting Increasing Roi. Left Label 'Roi' And Right Label Has An Icon Resembling A Target Or Focus Area.
A Webpage Displays A List Of Email Templates Including &Quot;Abandoned Cart,&Quot; &Quot;Abandoned Browse,&Quot; And &Quot;Reactivation,&Quot; Each With Corresponding Icons And Layout Options.
A Performance Results Dashboard Showing Unique Conversions, Conversion Rate, Revenue, Transaction Lift, And Improvements. The Dashboard Includes A Line Graph Of Relative Performance And Details Of Different Test Variants.
Two App Icons Connected By Dotted Arrows: One Icon Features A Stylized Letter &Quot;Z&Quot; And The Other A Green Mail Envelope.
A Square Icon With A Pink Diagonal Line Cutting Across A Circle Labeled &Quot;Change&Quot; In The Center, Surrounded By A White Background And A Soft Blue Border.
Bar Chart With An Upward Arrow Depicting Increasing Roi. Left Label 'Roi' And Right Label Has An Icon Resembling A Target Or Focus Area.

Zembula Is Built For Daily Email Personalization At Scale

Our Composition Engine makes it easy to deliver the ultimate daily email experience that’s fully automated and leverages all your customer data to optimize revenue and customer loyalty.

Why Zembula
Diagram Showing A Flowchart Of Categorized Boxes Leading To A Web Interface With The Subject &Quot;Hero Category Targeting&Quot; And Options Labeled &Quot;Smart Banner&Quot; And &Quot;Smart Kicker.
11X
ROAS

“We are pleased with our results and were able to get an 11x ROAS with Zembula. In addition to an amazing return, Zembula is easy to use and quick to get started with.”

Author
Ryan Hofmann
VP CRM and Channel Marketing
Read Case Study
Zembula helped Forever 21 with
100+
Unique personalized use cases
20+%
revenue lift
100%
Of email send personalized

Easily integrate with your existing data feeds

Minimize the effort required by your IT team, and direct existing feeds to Zembula
and let us transform, normalize and combine data making it easy to design with

Explore integrations
The Salesforce Marketing Cloud Logo
Salesforce Commerce Cloud Logo
Mulesoft
Oracle And Crowdtwist Logos With A Plus Sign Between Them, Indicating A Business Collaboration Or Partnership.

Implementation is fast and easy

We’re experienced working with enterprise customers who have limited resources and we will help you get up and running in under 6 weeks. We do all the work, and you provide feedback and approve it.

Book a demo
Calendar Icon
Week 1-2
Data setup/ Technical Implementation
  • Data mapping and Discovery
  • Data Connections (we integrate your existing data feeds, so you
Calendar Icon
Week 3-4
Dimensions Set up
  • Creative Development
  • Content Build Out
  • Platform QA & Testing
Calendar Icon
Week 5
Launch & Post Launch
  • Email QA Testing
  • Acceptance
  • Launch
  • Scheduled Check-ins

FAQ’s

Looking for help?

Here are our most frequently asked questions

Why would I combine abandoned browse data with other customer data?

No, you want to make sure you take full advantage of the customer data you have and display the best converting banner a subscriber qualifies to see. You also want to create different versions of the banner to rotate through in the daily email to keep your content fresh!

How long does it take to build out all the abandoned cart banners I need?

It’s fast! We provide you with templates and our design team will take a first pass at designing the banners. We then hand the banners off to you and your team to review them and provide feedback. This can all be completed within a week or too along with all the other use cases and banners we will be creating for you.

How do you get my abandoned browse data?

We pick the easiest way given your unique data setup. Sometimes that’s using our free website snippet and mobile SKD. Other times you may be using solutions you already have like mParticle that we easily integrate with to get the data. We have lots of options so we can make it as easy as possible for your IT team.

Grow your revenue and customer loyalty

Book a Demo
A Bearded Man Wearing A White Shirt Looks At His Phone While Holding A Credit Card, With Icons Of A Star Mail Envelope And A Dollar Graph Connected In The Background.