What is a Smart Banner™?
Take a look at any marketing email sitting in your inbox right now. Most have the same sort of format — a brand header, a content block (with some images), and a footer with social media links.
It’s simple yet relatively effective. Plus, for most marketers finding a format that works means you don’t have to play around with the code and tweak the email, risking the potential that some other part can get scrambled. We’ve all spent frustrating hours trying to undo some random formatting mistake, right?
But, what if there was a way to level up the look and feel of your emails without needing to tweak code or worry about formatting? That’s where Smart Banners™ stand out.
Learn the basics of Smart Banners™ and how adding one to your emails can improve performance.
What is a Smart Banner™
A Smart Banner™ is a type of content block. It sits at the top of your emails and serves as a tool to help individualize every message you send. You can do a lot with Smart Banners™, including adding personalized animation, calls to action, and images.
What helps make our Smart Banners™ stand out is they are incredibly easy to insert into any one of your emails. As a result, you don’t have to completely reformat your emails or worry about starting from scratch. Instead, all you need to do is drag and drop a Smart Banner™ content block right to the top of your email template, and you’re good to go.
It doesn’t get much easier than that.
How do Smart Banners™ improve email performance?
Right now, it’s hard to get a ton of traction with generic email marketing campaigns. Consumers are savvy. They know what’s coming, and it’s easy to ignore all the emails that don’t speak to them.
So, you need to find a way to stand out. That’s why personalizing emails has become so popular. And, it’s more than just a hot trend. You can expect personalization in emails to continue long into the future. Right now, customers demand it, so you need to deliver. Otherwise, you’ll continue to see key metrics like open, click, and conversion rates go down.
Smart Banners™ help boost engagement. That’s because by using them, you’re sending out personalized information to every customer. All you need to do is add a snippet of data code to your template, and the information is pulled into the email. As a result, you can turn any generic email, including triggered emails like transaction receipts and shipping confirmations, into something special.
You can use Smart Banners™ in a variety of ways too. Some of our favorites include:
- Shipping tracking
- Abandoned cart
- Loyalty updates
- Back in stock notifications
- Product refill notifications
- Flash sales
- Special events
- Product announcements
- And more
With well over a dozen different options for using a Smart Banner™ ready to go, retailers and eCommerce brands have a tool that can drive traffic back to the storefront.
Smart Banners™ save you time
Another boost for marketers is using Smart Banners™ in your emails can help save you time. The banners work through an AI-powered decision engine, automatically displaying the right Smart Banner™ for everyone on your list.
Automations are optimized for maximum results in no time at all. Plus, the emails operate at moment-of-open, not moment-of-send. So if you need to make a tweak or change, you don’t need to stop your entire campaign. And, the best part is your customers won’t even notice. It’s all done in fractions of a second.
Customer experience matters more than ever
Today, it’s all about customer experience. From the moment a customer gets the first whiff of your brand to after a purchase is completed, they’re tracking you every step of the way.
You need to deliver and provide emails that not only tie into their in-person and social media experiences but make them feel like they’re getting custom information. Having Smart Banners™ in your emails is the perfect way to help you do it.
Now that you know what a Smart Banner™ is, are you excited to give it a try? Get in touch with us; we’d love to help you get started.