How to Use Smart Banners™ for Email Personalization in 2024
|
Are you ready to make 2024 the year of email personalization? It sounds good to us. After all, personalization is a driving factor for consumers today — if your brand struggles to deliver personalized messaging, you’re in trouble.
The data shows personalization drives audience engagement and revenue. But if you do fully embrace a hyper-personalization strategy?
Get ready to build better relationships with your readers, improve the customer journey, and make an impact on your bottom line. So, as we move into 2024, here’s how to embrace email personalization — and Smart Banners™ are the way to do it.
Smart Banners™ help you hyper-personalize emails
Generic emails don’t fly anymore with consumers. For them, the more personalized your emails, the better. But historically, that’s been hard to do at scale without a lot of time-consuming manual intervention.
With Smart Banners™, you can automate personalization to everyone on your list. Feel confident that every reader gets a personalized message, regardless of the type of email.
Use Smart Banners™ to relay a variety of personalized information. Zembula offers a big message pool to choose from, including:
- Abandoned cart
- Abandoned browse
- Shipping tracking
- Birthday and anniversary
- Loyalty points
- Inventory reminders
- Order updates and reminders
- Welcome series
Now, you have a complete toolbox of personalized information at your fingertips. Add an abandoned cart Smart Banner™ to a promotional email, for example, and see how it drives engagement and revenue.
Get more revenue from every email you send
The secret? Taking personalized use cases from triggered emails and pushing them to the rest of your campaigns — from promotional to transactional emails. Rather than having to rely on one or the other to get your message out, combine the best of both worlds and embrace personalization.
Triggered emails only represent a small percentage of your total send. But they’re also responsible for driving action and revenue.
Zembula makes it easy to repurpose those triggered messages into your promotional (and other) emails. Check out this example:
Instead of just sending an abandoned cart email, you can add that personalized Smart Banner™ to other messages. That does a few things, like increasing message visibility, allowing for more email personalization, and encouraging your audience to click.
Smart Banner™ success for 2024
This approach to personalization in email works. We call it the Smart Banner™ prescription. The clients who’ve implemented it have seen a 10-17% increase in revenues in the emails using Smart Banners™. And that’s in addition to other benefits, such as improved customer experience and engagement and a significant lift in email return on ad spend (ROAS).
Here are a few strategies for getting the most from Smart Banners™.
Forever 21 uses an abandoned cart Smart Banner™ with a few key touches of personalization, including name personalization, an image of the product, and star ratings.
But it also has a powerful driver for reader engagement — inventory data. With this Smart Banner™, the reader sees the item they’ve behind and may experience some FOMO based on the real-time low inventory notification.
Thrive Causemetics relies on a pool of Smart Banners™ to deliver a variety of personalized messaging. Abandoned cart and browse are there, but they also do a great job personalizing loyalty information.
Loyalty Smart Banners™ highlight real-time member updates. You can personalize even further by showing readers how much a product in their cart, for example, would cost using a combo of loyalty points and cash.
Makeup Cartel uses Smart Banners™ to offer personalized product recommendations to shoppers based on their customer data. This type of banner has lots of personalization available.
Start with name personalization and add animation to highlight the product and include customer ratings and reviews. Then, suggest items likely to attract shoppers’ interest and watch your conversions soar.
Let Zembula help you stand out
If you’re tired of seeing your click and conversion rates slowly decrease, it’s time for change. Email personalization may be exactly the answer you need.
We’d love to help you get started with a new personalization strategy — an innovative approach built for the future. Sound interesting to you?
Let’s chat. One of our email experts will show you how the Zembula platform can make a huge difference in your return on investment.
|
|
