How Smart Banners™ Help You Do More with Your High Performing Messages

Today, it’s all about getting attention in the inbox — but it’s also more challenging than ever. Competition, content shock, and distractions make it increasingly difficult for brands to grab customers’ attention and keep it. 

But, if you look at your data, you know some messages stand out, and some emails get clicked far more often than your other campaigns. 

It would be great to replicate those messages, but it’s hard to do, especially at scale. Or is it?

With Smart Banners™, you can take your highest-performing emails and feature personalized versions across your email campaigns automatically. Here’s how.

Do more with your data

One of the biggest benefits email marketers have right now is access to a treasure trove of customer data. Between your email service provider, loyalty data, and eCommerce and retail management tools, you have an inside look into your customer’s likes, interests, and behaviors. 

On top of that, research shows consumers are willing to provide more of their data to brands that use it responsibly and deliver personalized messaging and content to them. 

So you have an opportunity, not to mention responsibility, to deliver. Now, it’s easy to turn every single email you send from a generic blast into a 1:1 conversation with individual readers. That can help you connect with them, which is a great way to build trust and long-term loyalty. 

Focus on personalization

You know from your data that you have a couple of email campaigns and messages that tend to perform better than others. In many cases, a handful of these includes your triggered email messages.

Triggered emails have been shown to have higher rates of opens, clicks, and conversions, which are all essential to email marketing success. But far too many brands aren’t capitalizing on the potential of triggered emails. Even a small lift in clicks and conversion rates in these emails can boost revenue in your brand. 

Smart Banners™ help you do that — without adding more work or manual processes. 

Using a Smart Banner™ in your emails helps you deeply focus on personalization. And it’s personalization that’s been proven to drive consumers to engage with content.

Smart Banners™ in action

So now it’s time to tie it all together. Take the emails that get the most individual engagement, and use a Smart Banner™ to personalize at scale. 

Instead of just sending out blast triggered emails with limited personalization, you can do more. Take the same messages that matter to your customer and use Smart Banners™ to attract your reader’s attention. 

Here are a few examples. 

An abandoned cart email is one of the most popular triggered messages that get real conversion rates. So, you want to find any way to capitalize on those you can.

With a Smart Banner™, you can take any email you send and turn it into an abandoned cart (or browse) notification. Add a personalized banner to a newsletter, promotion, or any other email you want to send to your readers.

With this type of banner, it’s easier than ever to personalize your emails and increase your conversion rates.

Speaking of generating revenue, you can also use a Smart Banner™ strategy to help promote sales and other special events. 

That’s the goal of performative personalization. It helps you prioritize the personalization directly involved in improving your conversion rates and boosting revenue. 

So, instead of using personalization just for fun (and we get it, it’s fun), you’re strategically personalizing your content to meet specific goals and improve performance.

Capitalize on your current clicks

Since the Zembula platform pulls in customer data, it helps you figure out ways to add more personalization to your emails. 

With Smart Banners™ and Smart Blocks™, take your best-performing emails and automatically transform them into more personalized messages. This approach helps you double down on the messaging that is working without needing to add time-consuming processes and testing to your workflows. 

Zembula makes it easy. With a few clicks and a snippet of code, you can create new and eye-catching ways to engage with your readers, drive conversions, and increase revenue. 

Interested? We’d love to show you how Zembula could work for you. Click here to request a demo.