How Email Personalization Can Build a Stronger Relationship With Your Subscribers
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Today, email is still king of the marketing channels, especially when it comes to connecting with and converting subscribers into customers.
So, to stand out, you need an email marketing strategy built around personalization and connecting with your customers. When you do that, you can start building genuine relationships with your readers — talking to them, not at them.
There are many reasons why focusing on personalization can make a huge difference for your brand. Let’s explore a few of them.
Why personalization matters
Marketing is all about building relationships. The brands that do it well create a legion of loyal customers who can’t wait to buy from you.
But it’s not as easy as it seems. Relying on name personalization isn’t enough. You need to tap into your data and go beyond the generic.
Here’s why it’s important.
First, it’s pretty simple. Using the customer’s information in your emails helps it feel more personalized to the reader and increases the chance they’ll read it. That, in turn, helps increase click-through and conversion rates.
Another reason why personalization matters is it helps make the messages you send your readers to feel more relevant. When you’re a customer, generic or blast emails are easy to ignore because the same information is for everyone. None of it is specific to them. And when that happens too often, ignoring those emails becomes a habit — which isn’t great for your brand.
Instead, personalization helps create relevancy. For example, tapping into customer data can help you get a much better idea of their likes, interests, and behavior. That gives you a clear picture of how to connect with these customers — by showing them personalized messaging with relevant messaging.
Finally, personalization helps drive engagement. When customers and readers get relevant messages targeted directly to them, it builds trust. And over time, that trust builds into brand loyalty, which helps increase clicks and conversions.
The good news is Zembula helps you do this at scale. Using the Zembula platform, it’s easy to begin creating emails that offer 1:1 levels of personalization automatically.
Use the right tools to boost engagement
At the end of the day, the goal of every email is to get readers to take action. So, from opening emails to clicking links and finally converting, it’s all about generating engagement.
When you send emails that demonstrate to your readers that you’re paying attention to their likes and interests, it helps build trust and loyalty. Customers feel like your brand understands them.
Here’s where Smart Banners™ and Smart Blocks™ can make a huge difference. These allow you to feature personalized elements in every email you send. Those added levels of personalization help drive customers to take action.
And there are so many different message templates to choose from, ensuring your emails stay exciting and relevant to your customers. These include:
- Abandoned cart and browse
- Shipping and tracking updates
- Loyalty information
- Welcome messages
- Return tracking
- Promotional sales
- Requests and reminders
- Product recommendations and reviews
The best part is Smart Banners™ and Smart Blocks™ showcase this personalized customer information automatically through our AI-powered Campaign Decision Engine. So you and your marketing team don’t have to spend hours fine-tuning code, running A/B tests, or starting and stopping campaigns to analyze the data.
Email personalization helps build stronger relationships with subscribers, makes email more relevant and valuable, increases trust and loyalty, and creates a more seamless customer experience.
Get personal with Zembula
If you want to start building a personalization strategy, we can help.
One of our email marketing experts will learn about your brand and show you how Zembula can make a difference for your brand and customers. You’ll see how the power of personalization at scale can transform your messaging and help you reach more readers.
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